Let’s imagine what we can do together
In 1970, our nation was on the eve of an exciting chapter
A chapter that would be defined by those with vision and imagination to make amazing things happen
Our beginnings were humble, but the picture was big
Along side other pioneering families, our imagined a future of extraordinary potential to lay the foundation for tomorrow’s infrastructure of life
We work tenaciously, putting the wheels of industry in motion; establishing institutions that drove UAE’s economy forward building habitats for thriving communities of people and business; and bringing the world’s most iconic brands home for the enjoyment and the empower of the generation
Fifty years later, emboldened by the belief of our partners and trust of our customers, we continue to grow stronger; diversifying, progressing and innovating with the same spirit, ambition and imagination that got us here
Our story is a tale of social, economic and commercial prosperity but it wouldn’t have been made real without the commitment, dedication and energy of a great many leaders, thinkers doers and dreamers, each united in the pursuit of better all sharing the mindset of “what if?”
It’s often said that what is now proved was only imagined today we honor everyone who’s played a part in our story and together, we can imagine what tomorrow might bring
Al Masaood. For then. For now. Forever
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