Al Masaood | Abu Dhabi | UAE

On Commemoration Day, we join the entire nation in honouring the courage and sacrifices made by our Emirati Martyrs. Their memory will long live in our country's history and they will continue to be a beacon of hope and a driving force behind the nation's progress toward a peaceful and prosperous future. The principles of sacrifice represented by our martyrs are the values on which strong nations are built. It is through these values that our country has achieved tremendous growth and carved out its unique place in the world. This year, we observe Commemoration Day in accordance with the directives of our President, H.H. Sheikh Mohamed bin Zayed Al Nahyan, who has emphasised numerous times that the sacrifices of our martyrs are a true example of patriotism, and their memory will always serve as an inspiration.

I was delighted to receive Jacques Michel, Senior Vice President of UD Trucks International Sales, and Mourad Hedna, President of UD Trucks for the Middle East, East, and North Africa (MEENA) region, to Al Masaood Commercial Vehicles & Equipment (CV&E) Division's M40 facility on 16th November. The visit comes as part of UD's senior management visit to the region and Abu Dhabi.

The Aftersales team at Al Masaood Automobiles recently completed a two-day training course for the ‘Six Thinking Hats’ by Time Training Centre in Abu Dhabi. The sessions were attended by managers and supervisors from the Service Department and Spare Parts team.

I am pleased to announce that Al Masaood Commercial Vehicles & Equipment (CV&E) has recently joined the annual UD Trucks Partner's Conference 2022 which gathers all UD Trucks partners from the Middle East, East, and North Africa (MEENA) region where each partner presented their respective collaborations and success stories with the brand. The conference was held on 17th November at the Dubai Queen Elizabeth II Hotel.

Al Masaood Property Division has recently teamed up with the University of Adelaide to host a panel discussion on current Real Estate trends across the UAE. This was held on November 14th at The Hive, Abu Dhabi National Exhibition Centre and attended by a variety of UAE market professionals from the leading real estate developers and consultants.

To improve and develop the Al Masaood Commercial Vehicles and Equipment Division’s digital presence, I am happy to announce the launch of our new website. The website is now live at: www.masaoodcve.com. This project has seen the hard efforts of many team members, and I would like to thank them for a job very well done.

ARB Emirates continues to cultivate new partnerships to amplify its presence across the UAE. Our latest partnership is with Polaris UAE, a part of Abdulla Al Masaood & Sons. Through this partnership, ARB will be displaying a wide range of its 4x4 products and off-roading gear in the Polaris Showrooms in the UAE. These products include: the Esperance tent, recovery kit, awning, lights, camping accessories and much more.

General Manager of Al Masaood Tyres, Batteries & Accessories, Salah Adib, was recently featured in the Construction Business News in which he discussed the division's new e-commerce platform for its multi-brand automotive products and services, which successfully synchronizes the customer’s retail and virtual experiences.

Our Chairman, H.E. Masaood Ahmed Al Masaood, was recently featured in an exclusive interview with Forbes Middle East where he explains how the Group has consistently developed it businesses over the past 50 years.

With much delight I would like to announce that Al Masaood Automobiles' new recreational area at our Mussafah M12 premises is finally open. The recreational area features a comfortable lounge as well as a gaming zone that includes a ping pong table, baby foot, and other games. It also features some exercise equipment for employees to pump up their adrenaline levels whenever they feel the need.

Al Masaood Tyres, Batteries & Accessories, continues its drive for safety on the roads by partnering once again with Bridgestone and Road Safety UAE, and the Integrated Transport Centre (ITC), Abu Dhabi.

As a part of their skill development plan, the team at Al Masaood CV&E recently concluded the training for “Workshop Tools and Equipment Aftersales Team”, which was purposely aimed at improving the team’s knowledge and competence in the areas of installation, commissioning, and troubleshooting.

Thank you to everyone who attended our ADIPEC 2022 stands throughout the 4-day event, from key industry leaders to exhibitors and visitors. The event was filled with progressive conversations, the establishment of new connections, and the knowledge of the latest solutions. This will pave the way to a more sustainable future for energy.

Al Masaood Tyres, Batteries & Accessories won the ‘Bridgestone E8 Commitment to Our Future Award’ during recent meeting with Mr. Stefano Sanchini, Managing Director of Bridgestone MEA. This award recognizes Al Masaood TBA’s efforts in supporting a more sustainable and ecofriendly society.

Al Masaood Bergum was recently awarded as the 2022 Modular Solution Provider of the Year at this year s Construction Innovation Awards. In a ceremony hosted recently by Construction Business News at Sofitel The Palm Dubai, Al Masaood Bergum was recognised for its innovative solutions in the 3D volumetric modular building industry.

ARB Emirates was present in the ‘RTA Outdoor Accessories’ event that was held recently in the RTA Headquarters in Dubai from the 23rd until the 28th of October. The event saw the participation of over 20 other companies that displayed their products and outdoor gear such as tents, swags, lights, chairs and much more.

Once again, Al Masaood will be participating in this year’s edition of Tawdheef, which will be held from the 14th to the 16th of November 2022 at the Abu Dhabi National Exhibition Centre (ADNEC). This marks our third participation in Tawdheef, the UAE's leading event for empowering Emiratis for employment and entrepreneurship.

On the special occasion of UAE Flag Day, our Chairman HE Masaood Ahmed Al Masaood honours the values of peace and unity instilled in our nation by our founding fathers and our visionary leaders.

Together at Al Masaood, we gather under our flag - the symbol of the UAE's sovereignty and glory.

Together we raise it high, we raise it proud.

Happy UAE Flag Day.

ADIPEC is an ideal platform for Al Masaood Projects & Engineering Services Division to showcase its portfolio of incorporated energy solutions and contributions to the overall advancement of the UAE's power - especially oil and gas markets.​

A few words from our Chief Executive of Government Affairs, Ahmed Salmeen, about Al Masaood's participation in ADIPEC 2022. Salmeen highlights Al Masaood's plans for the future of the energy sector and collaborations being made with local government entities. ​

Stefano Sanchini, Regional Managing Director, Bridgestone MEA, was welcomed to our stand at ADIPEC by Hani El Tannir, CEO, Al Masaood Group Industrial, Ahmed Salmeen, our Chief Executive of Government Affairs, and Salah Adib, General Manager of Al Masaood Tyres, Batteries, and Accessories Division.

KSB products ensure that valuable natural resources are processed safely and reliably in onshore and offshore extraction, intermediate storage facilities, refineries, and downstream applications. 

GSW is a world-class leading innovator of manufacturing solutions based in the Kingdom of Saudi Arabia. Joined hands with Al Masaood, the company offers its expertise to the UAE market.​

Established in 1997, S&W is a leading manufacturer of high-performance valves to major domestic and a number of overseas customers of various industries, including oil and gas.

Nidec Leroy-Somer, have vast experience in producing electricity and providing transmit movement in the oil and gas industry.​

KSB SupremeServ work towards providing the GCC market with a full range of industrial services, including spare parts supply, to meet the needs of the Middle Eastern oil, gas, refining, power generation, and marine industries.​

On this special day, we pay our respects to the legacy of our beloved late Sheikh Zayed bin Sultan Al Nahyan - the UAE's founding father.

Hear what Rasso Bartenschlager, General Manager of Al Masaood Power Division had to say about the brands and products that they are displaying at the ADIPEC 2022 stand and the importance of the oil and gas industry in this current market.

The origin of BBV-Inoflex stems from the engineering and manufacturing experience of Inoflex, BBV Tech (Alflex), and Steelflex. Together with solid international partnerships, the brand has become specialists in industrial piping along with production of metallic expansion joints.

Part of the CIRCOR Group since 2015, Schroedahl has decades of experience in developing and manufacturing high-class specialty valves for power stations, industrial plants as well as for production, extraction, and refining systems in the oil and gas sector.

​Hamdy Madany, Manufacturing Manager of Al Masaood Commercial Vehicles & Equipment Division talks about their participation at ADIPEC this year and the support they provide to the oil field servicing industry. ​

Steve Cooper, Director of Power Generation Quartzelec, and the team look forward to presenting their latest equipment and integrated solutions for the maintenance, repair, and operators in the oil and gas market at ADIPEC 2022.

Tal Cohen, CEO of our principal brand 4IR Solutions, explains the mission of the global holding company, who utilise unique technologies in a wide range of application such as process monitoring, analytics, control, and safety applications for a variety of industries.

Norma Shaheen, Sales and Rentals Manager, introduces our newest division. Al Masaood Rentals, which is participating at this year's ADIPEC. The division provides a wide range of products that are primarily used for site offices, temporary accommodations, generators, and tower lights.

Our CEO of Group Industrial, Hani El Tannir, takes us all through Al Masaood's participation at ADIPEC.

Dr. Khursheed Alam, Senior Manager of Al Masaood Projects and Engineering Services Division (PESD), highlights the tech-powered solutions that are showcased by Al Masaood Projects and Engineering Services Division at our ADIPEC stand.

Our divisions and partners welcome you all to visit our ADIPEC stand to view our integrated solutions for the energy and oil & gas industries.

The UAE Flag Day is a special national occasion that honours the values of peace and unity instilled in our nation by our founding fathers and our visionary leaders, whose persistent efforts and sacrifices have built a prosperous country as we witness it today. Flag Day is an ideal opportunity for us to renew our national spirit and express our deepest sense of loyalty and commitment to our nation and our wise leadership.

Did you know that as plastic is less expensive, it is one of the most widely available and overused items in the world today? This is devastating as we all know that plastic is one of the prime factors that is harming our planet. It is high time, we all come together and not only address this issue but also take small measures towards sustainability. Al Masaood Group has purchased 10,000 plastic bottles of various sizes so far this year. Based on this usage of plastic water bottles, Al Masaood Group produces more than 400 kg of plastic annually.

Al Masaood Projects & Engineering Services Division a leading provider in the power, nuclear, oil, gas, utilities, and industrial sectors in the UAE and across the globe, Al Masaood Projects & Engineering Services Division supports the full process of equipment from the installation phase all the way to its maintenance.

In his latest interview with Economy Middle East Magazine, CEO of Al Masaood Automobiles, Irfan Tansel, shares his insights on the latest trends that are disrupting the mobility industry, how the future of dealerships is evolving through technologies and the shift to digital platforms.

Sofiya Poland, our Group Procurement Manager, will be hosting a panel discussion at the upcoming Chartered Institute of Procurement & Supply (CIPS) MENA event to discuss procurement leadership and best practice. Titled 'Women Leadership in Procurement' the event will take place on the 31st of October at Jumeirah Emirates Towers, Dubai.

Rasso Bartenschlager, General Manager of Al Masaood Power, recently spoke at the “Navigating the Future of Mobility with Renewable Power” webinar along with other exciting industry experts.

Wishing you all a very happy Diwali!

On behalf of Al Masaood Group, I would like to congratulate our organisation for receiving the GCC Best Employer Brand Award for three consecutive years. The award has reiterated our commitment to build a profitable productive relationship with business partners by investing in our employees, a key pillar of Al Masaood's success, in addition to all our stakeholders.

For the 23rd consecutive year, Al Masaood will be participating at the Upcoming Abu Dhabi International Petroleum Exhibition and Conference from the 31st of October to the 3rd of November. Held in Abu Dhabi National Exhibition Centre (ADNEC), the event will be hosted by the Abu Dhabi National Oil Company (ADNOC) and will see the participation of the top players and influential decision-makers in the industry.

Following extensive audits by Nissan Middle East, Al Masaood Automobiles recently clinched the Nissan Dealer Standard Quality Awards. The evaluations measured our performance across key criteria such as facility and standards; training and people; business and processes; and overall general management. After which, various Al Masaood Automobiles facilities were recognised in different categories.

In an effort to elevate our customers journey and experience, Al Masaood Tyres, Batteries & Accessories recently revamped its Mushrif Branch facility in Abu Dhabi. The facility underwent full-fledged renovations to enhance customer satisfaction levels and deliver holistic experiences.

In an effort to elevate our customers journey and experience, Al Masaood Tyres, Batteries & Accessories recently revamped its Mushrif Branch facility in Abu Dhabi. The facility underwent full-fledged renovations to enhance customer satisfaction levels and deliver holistic experiences.

Meet the exciting line-up of speakers at the “Navigating the Future of Mobility with Renewable Power" webinar, which will take place on the 25th of October at 12:00 PM (GST).

An overview of Al Masaood Power Division's participation at the International Exhibition for National Security & Resilience (ISNR) where they launched its latest brand, Sunstream International.

@forbesmiddleeast, in partnership with Al Masaood, will be hosting the upcoming webinar titled “Navigating the Future of Mobility with Renewable Power” on the 25th of October, 12:00 PM (GST).

Al Masaood Power Division recently concluded its successful participation at the International Exhibition for National Security & Resilience (ISNR), where we launched our latest brand, Sunstream International.

The team of Al Masaood Automobiles including the senior management recently enjoyed a game of football in Abu Dhabi.

Following our efforts to support the community, Al Masaood was recently named gold sponsor of the Emirates Cancer Society. The event took place on the 25th of September in the presence of Ministers from Social Affairs and delegates from the humanitarian associations. The forum was launched with an aim to raise awareness on cancer and educate individuals on early detection to prevent it. Through this sponsorship, Al Masaood will be collaborating and supporting in the funds required for the cancer research studies.

We recently held our first Corporate Support Services retreat titled Project Leap, under the theme Going Further & Faster Together . Held at Shangri-La in Abu Dhabi, business leaders and teams from across the Group came together to draw a road map to elevate the Corporate Services quality and delivery.

ARB Emirates has just concluded a very successful participation at the Abu Dhabi International Hunting and Equestrian Exhibition, for the 13th successive year.

Al Masaood family wishes you all a blessed Mawlid Al Nabawi.

Irfan Tansel, CEO of Al Masaood Automobiles, recently spoke at the “The Race to Digitize: Automotive Dealerships of Tomorrow” webinar along with other exciting speakers.

Al Masaood Bergum has introduced its latest Ultra - Fold Prefinished Modules to the UAE’s construction, oil and gas, defence, and energy industries. Engineered to German standards, the foldable units are ideal for construction villages, workforce accommodations, offices, and many standalone applications across these various sectors. 

This year’s World Maritime Day 2022, under the theme 'New technologies for greener shipping', aims to reflect on the need and importance of transitioning the maritime sector in becoming more sustainable.

On behalf of Al Masaood Group, I would like to congratulate our CEO of Industrial Group, Hani El Tannir, for ranking number 28 in the Construction Business News Middle East (CBNME) Power Hour List of the Middle East’s Top 60 most influential leaders.

Al Masaood Bergum recently concluded its successful participation at the Middle East Manufacturing & Technology Expo.

It is very important to maintain the functionality of your brakes and your entire vehicle, to stay safe on the road.

Visit AutoCentral for all your brake fluid changes and repairs.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, will be participating in a panel discussion titled “Electric Vehicle and Infrastructure Manufacturing” at the upcoming Fleet & Mobility Summit 2022.

ARB Emirates will be participating in the upcoming Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) as Automotive Partner, for the second consecutive year. Annually, the event is held under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, and this year’s edition marks ARB Emirates’ 13th consecutive participation.

The Power Division team recently participated at the Environment & Development Forum that took place in Cairo Egypt, where we showcased our latest solar charging solution, Shams+.

I am very thrilled to share with you that Mohamed El-Zeftawi, General Manager of Commercial Vehicles & Equipment, was recently featured in the Regional Logistics Power List for his exceptional work and efforts put in towards the growth and success of the division.

For the second consecutive year, we have been ranked as one of Forbes Top 100 Arab Family Businesses in the Middle East.⁣⁣
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Today is the last day of the Middle East Manufacturing & Technology Expo, visit our Al Masaood Group Industrial stand represented by Al Masaood Bergum and manufacturing department of Al Masaood Commercial Vehicles & Equipment.

AutoCentral recently signed an MoU with myAlfred from InsuranceMarket.ae, thereby becoming its strategic automotive partner. Through this collaboration, customers of the platform can enjoy a wide range of automotive services and offers up to 50% discount on various services using a special promo code.

Our Power Division team will soon be participating in the Environment & Development Forum in Cairo, which will take place from September 11th – 13th. This regional exhibition is held under the patronage of the Egyptian Government and will bring together government officials and regional key decision makers in the sustainability field. It is also set to pave the way for the annual COP-27 event that is scheduled in November this year.

In today’s hyper-competitive global market, one of the main factors leading to growing sales is improving customer experience and services offered. Similarly, our principal brand Nissan, being a customer centric company, has always been committed to offering exciting mobility solutions to elevate the customer journey.

I would like to cordially invite you all to join us in the upcoming Middle East Manufacturing & Technology (MEMT) Expo, at the Abu Dhabi National Exhibition Centre (ADNEC).

AutoCentral recently signed an MoU with myAlfred from InsuranceMarket.ae, thereby becoming its strategic automotive partner. The MoU was signed with Grishma Apte, General Manager of myAlfred, and through this collaboration customers of the platform can enjoy a wide range of automotive services and access offers up to 50% discount on various services using a special promo code. myAlfred was launched with the purpose of providing a platform for a wide range of products and services, exclusively offered to InsuranceMarket.ae customers.

Our Emirati ladies express their appreciation to the Mother of the Nation, H.H. Sheikha Fatma bint Mubarak, for empowering Emirati women to become leaders, and supporting them to continue contributing to our nation’s sustainable growth and prosperity.

Emirati Women’s Day is a day of pride and gratification. It is a day we celebrate and cherish the Emirati woman’s achievements and her continual strength and support to our community.

You are wise.. You are passionate.. You are ambitious.. You are giving.

You are an Emirati woman.. You are a Gem

“As an Emirati female, I join my voice to that of my colleagues, and commit to continually be a trusted partner in supporting the company and nation achieve its vision and goals.”

For this year’s Emirati Women’s Day, we launched a campaign titled ‘You’re a Gem’, which saw our very first Al Masaood Female Majlis session. Our Emirati female employees got the opportunity to share their visions and aspirations, build stronger connections with their fellow Emirati female colleagues, and peer-mentor each other.

Happy Emirati Women's Day!

Honouring the 50th anniversary of the Z sports car, Nissan gives a flashback of the 5-decade legacy of the model, and looks back at five limited-edition models that have made the Z iconic.

CEO of Al Masaood Automobiles, Irfan Tansel was recently interviewed by Ersoy Erkazanci of Bloomberg HT where he discussed the future of mobility and the transition of the automotive industry to sustainability.

Following our efforts to elevate AMA’s customer experience, the Aftersales Department introduced a Telesales Team. The Telesales team actively connects with customers through outbound calls to help build better rapport and stronger relationships. The team engages with potential and existing customers to promote our brands and market our latest products and service offers. They also assist customers in regular service bookings and appointment setting. They call customers for appointment reminders as well.

In an effort to strengthen Masaood Village Facilities Management’s digital presence, I am thrilled to announce the launch of our new website.

Congratulations to Rasso Bartenschlager, General Manager of Al Masaood Power Division, on being selected among the top 50 leaders in the utilities industry in the region.

Check Out INFINITI's Big Savings

Managed by Masaood Village Facilities Management, our turnkey workforce accommodation provides an extensive in-house catering service that adheres to strict safety and hygiene protocols in compliance with the standards set out by regulatory authorities. Masaood Village has been awarded by Abu Dhabi Police, the Abu Dhabi Agriculture and Food Safety Authority and Abu Dhabi Food Control Authority for its ongoing efforts to preserve the overall well-being of the UAE’s labour force and provide them with a healthy and peaceful living environment.

Following our efforts to align with the UAE’s vision in promoting sustainability, Al Masaood Power Division’s leadership team recently took part in a NET ZERO – Carbon Neutrality Workshop that was held by the Bureau Veritas.

May the New Hijri Year bring along with it a new ray of hope in your lives. Happy Islamic Hirji New Year! ⁣

May your year be filled with beautiful and pure joy. Happy Islamic Hijri New Year!⁣

Have a blessed and happy Hijri new year!

We wish you a blessed Hijri New Year, may it be a year full of joy and love.⁣

This new year, may your life be filled with happiness and joy. Happy Islamic New Year to you and your family!

May the spirit of the Hijri New Year fill your heart with love and peace!⁣

Al Masaood Industrial recently participated at the Lombardy Energy Cleantech Cluster Conference that took place in Italy on the 12th of July 2022. Virtually hosted, the event organized by our partners BBV Group, engaged leaders from different industries to come together and explore industrial and manufacturing opportunities for the Italian businesses in the UAE.

H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of Emirates Red Crescent (ERC), received several ERC volunteers at Al Nakheel Palace recently.

Al Masaood was recently recognised with a trophy and an appreciation certificate by Emirates Red Crescent Authority during their Honouring Ceremony on the 21st of June. The event was held to acknowledge the support extended by sponsors of the Emirates Red Crescent (ERC) campaign-- ‘Ramadan: Continued Giving’.

On the 5th of July, Al Masaood Automobiles team conducted the Project Falcon 2.0 Strategy Session in the presence of Corporate Support Functions. During the meeting, the AMA team presented the various strategies that will be implemented in the coming 5-year period under Project Falcon 2.0. Through this strategy, we aim to raise the bar higher and propel the company’s innovative customer-centric strategies to elevate our customer experiences.

I would like to extend my congratulations to Al Masaood Automobiles’ Chief Executive Officer, Irfan Tansel on being selected as one of Middle East’s top 100 CEOs for the second consecutive year by the prestigious Forbes Middle East.

For the first time ever, Al Masaood Tyres, Batteries & Accessories, in partnership with Bridgestone and Road Safety UAE, collaborated with the Integrated Transport Centre (ITC), Abu Dhabi, as part of our Road Safety Campaign.

Al Masaood Automobiles once again raises the bar with its innovative customer centric strategy, Project Falcon. In recognition of its forward-thinking and agile strategy, the company was awarded by INFINITI Chairman and President Global, Peyman Kargar, for delivering exceptional performance and value-driven customer experiences. As part of Project Falcon’s pillars of Customer Centricity and Innovation, Al Masaood Automobiles has developed many firsts, some of which were rolled out globally by INFINITI.

We wish you a happy Eid Al-Adha. Eid Mubarak from the Nissan Abu Dhabi family.⁣

Eid Mubarak to you and your loved ones! May peace, safety and good healthy be yours.⁣

Eid Adha Mubarak!⁣⁣
The AutoCentral Team wishes you and your loved ones a joyful and blessed Eid.⁣⁣

Wishing you and your families a blessed Eid.

Wishing a very blissful Eid al-Adha to you and your family!

Renault Trucks Middle East wish you a happy and blessed Eid al-Adha.

Wishing you a blessed Eid al-Adha 2022.

Al Masaood Group has signed a Memorandum of Understanding (MOU) with Tamm, an online platform for Abu Dhabi Customs Administration s Vehicle Registration. It aims to make it easier for individuals to register online as they do not have to carry a tangible document. Every detail is registered and saved online. Individuals can access it whenever they want to. The process has become easier, faster, and seamless with the Q Assistant system for unified digital certificates as it helps to register the vehicles in a few minutes.

Watch From the Source episode that was aired on Al Aan Tv discussing Al Masaood Bergum Light Gauge Steel system and prefabricated modular buildings with exclusive scenes and discussion.

Check out From the Source episode that was aired on Al Aan Tv discussing Al Masaood Power Division electricity generators with exclusive scenes and an interactive discussion.

Following on our ‘Go Green’ campaign, this week we will be focusing on the importance of the 3R’s – Reduce, Reuse, and Recycle. Have you ever wondered why the 3R’s are so important? Human beings have several needs, from basic necessities such as eating to high-end needs such as entertainment and beyond. All the tasks involve creating waste, whether it is mixed organic waste such as fruit and vegetable skin peel or newspaper, or non-biodegradable waste such as medical waste, tetra packs or single-use plastic packaging.

Al Masaood Tyres, Batteries & Accessories recently attended the TotalEnergies Middle East Distributor Convention, which was held in Istanbul, Turkey from the 5th to the 8th of June 2022.

Last week, Al Masaood participated in the Make It In The Emirates Forum, which is one of the latest initiatives by the Ministry of Industry and Advanced Technology (MoIAT) in conjunction with the Abu Dhabi Department of Economy Development (ADDED), and Abu Dhabi National Oil Company (ADNOC). The Forum featured the participation of major local and international industrial companies, UAE government entities, and financial institutions operating in the UAE.

In continuation of our 'Go Green' campaign, we would like to shed light on the importance of the 3R's. The three R’s, Reduce, Reuse, and Recycle are the fundamentals of living a sustainable life. By implementing these, each and every one of us can make a difference that positively impacts our environment through our daily lifestyle.

Occidental Sharjah Grand is extending an exclusive offer. You can now avail 25% discount on all restaurants and 35% discount on room rates.

As part of our ‘Go Green’ campaign, this week we will be focusing on the importance of saving trees for a greener and brighter future. Did you know that the world produces 51 billion tonnes of greenhouse gases every year? Decarbonization is now the biggest challenge faced by humanity. Planting more trees can help curb climate change by removing carbon dioxide from the air and releasing oxygen into the atmosphere.

Al Masaood Automobiles has actively implemented multiple initiatives aimed at training and upskilling our local youth. In September 2021, Al Masaood Automobiles Aftersales Department initiated the ‘Automotive Specialisation Skills Programme’, in support of the government’s Emiratisation policy and local talent enhancement programme ‘Nafis’.

Al Masaood Tyres, Batteries & Accessories team were recently invited by Bridgestone MEA to attend the AGMC Driving Experience along with our dealers that took place at the Dubai Autodrome.

I am very thrilled to share with all of you the news that Al Masaood Power Division headed by General Manager Rasso Joerg Bartenschlager won the ‘Innovative Smart Electric Charging Solution Award’ at the prestigious Sustainability Innovation Awards 2022.

As part of our ‘Go Green’ campaign, let us take the initiative to start saving more trees in order to create a greener and brighter future.

CEO of Al Masaood Automobiles, Irfan Tansel, recently joined Dr. Kiran Nair, Associate Professor of Business Administration at Abu Dhabi School of Management on his show ‘Books to Boardrooms’ titled ‘How to Become a Global Leader in Automobile Distribution. The purpose of this interview was to educate the students pursuing an MBA degree on the changes in the automotive industry and the pillars of success for an automotive business.

General Manager of Al Masaood Power Division, Rasso Bartenschlager, took part in the ‘Powering the Mobility of the Future’ panel discussion at the Electric Vehicle Innovation Summit (EVIS). In this session, various industry experts provided insights on how electric mobility will impact the power sector.

CEO of Al Masaood Automobiles, Irfan Tansel, participated in the panel discussion titled "The Future of Mobility in the MENA Region" at the Electric Vehicle Innovation Summit (EVIS). The session covered key topics such as ongoing future developments in the mobility sector, future business models we can expect to see, along with recommendations for investors and industry leaders.

As part of our ‘Go Green’ campaign, we would like to shed light on the harmful effects of plastics to our environment and how we can prevent it. Did you know that by 2050, there will be more plastic than fish in the world’s oceans? Not only that, did you also know that the rest of the plastic that has ends up in landfills will take hundreds of years to decompose, and never actually fully biodegrades? So there is no argument here, it is crucial that we find ways to reduce plastic waste as much as we can – today.

Our dedicated Sales and Aftersales teams at Al Masaood Automobiles were recently recognised by Nissan Middle East for their outstanding efforts in delivering great customer experience in Q4 2021. The ceremony was attended by senior management from Nissan Middle East and Al Masaood Automobiles.

Preserving the wellbeing of our oceans is of paramount importance as it provides a home to marine life and their ecosystems.

Al Masaood Automobiles showcased the all-electric SUV, Nissan Ariya, during the recent Electric Vehicle Innovation Summit (EVIS) held in ADNEC.

We are approaching a time when our planet is suffering the highest levels of pollution and simulate destruction. The world is only 10 years away from losing a lot of its rich nature and inhabitants. The climate change urgency is mounting and will eventually harm businesses and economies. It’s high time to remind ourselves to be more aware and take conscious measures towards protecting our planet.

The ARB Emirates team was present at the 16th anniversary celebrations of ACE Hardware’s flagship store at Dubai Festival City from May 27-29, 2022.

Al Masaood Automobiles recently welcomed Coralie Musy, VP Customer Experience, Brand & Marketing, Christopher De Beaumont, Director CX, and Anne-Flore Betbeder Director Brand & Media from the Nissan AMIEO Office, along with senior management members of Nissan Middle East, to the Nissan Showroom in Khalidiya. The purpose of the visit was to share insights into the performance and achievements of Nissan Abu Dhabi, as well as shed light on their best practices over the past period in the areas of Customer Experience, Marketing, and Communication.

On behalf of Al Masaood Group, I would like to congratulate the outstanding General Manager of our Tyres, Batteries and Accessories (TBA) division, Salah Adib, and his team for receiving the prestigious Global Mobox Award from Bridgestone after successfully launching the latest MOBOX subscription service as the first MENA pilot in Abu Dhabi. Salah was honored in Paris, France at the manufacturer’s global headquarters and was presented with the award by Christophe de Valroger, Vice President of Retail, Bridgestone.

As part of its sustainability journey, Al Masaood Power Division has launched the UAE's first locally built EV charging system. The new Shams+ is a solar-powered EV charging system, suitable for electric vehicles as well as hybrid marine vessels.

As the world shifts its focus towards an environmental reset, brands are now joining the global movement of adopting more sustainable strategies. Countries are racing to fulfill their environmental goals, and roll out more rigorous measures to cutting down emissions and embracing greener practices.

Sustainability is high on our agenda as we move to a greener future.

During the Electric Vehicle Innovation Summit (EVIS), our Power Division launched the UAE's first locally built EV charging solution, Shams+. ⁣
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Powered through sustainable solar energy, the EV charging solution caters to all EV vehicles and hybrid marine vessels from around the world. ⁣

The Shams+ charger will provide users with a convenient and efficient experience for their electric vehicles and hybrid marine vessels.

Join Al Masaood Automobiles at the Electric Vehicle Innovation Summit that will be held at ADNEC from the 23rd - 25th of May 2022.

With global efforts to reduce carbon emissions in full swing over the recent years, Al Masaood Power has implemented key strategies to align with the international efforts and the UAE’s Net Zero by 2050 Strategic Initiative.

Al Masaood Bergum was a Supporting Partner at MEED’s MENA Construction Summit 2022 that took place in Dubai on the 18th of May.

Al Masaood Group’s Occidental Sharjah Grand Hotel is competing in this year’s coveted World Travel Awards, which is deemed one of the most prestigious awards in the global travel and tourism industry.

Following our efforts to enhance the skills of our employees and better serve our customers, the Service Advisors at Al Masaood Automobiles underwent a training program titled 'The Sales Samurai'. The training programme placed an emphasis on sales agility, customer experience, and employee experience. Split into two batches, a total of 27 Service Advisors attended the training sessions.

Al Masaood Group joins nation in celebrating the 46^th anniversary of the historic unification of the UAE Armed Forces. On this memorable day, we salute all the brave soldiers of our Armed Forces and pay tribute to their patriotism and unwavering dedication to upholding the sovereignty and independence of our country.

On this day, we stand together as a nation to celebrate the 46th anniversary of the UAE Armed Forces Unification Day. We say thank you to all our brave and passionate heroes who have devoted themselves in protecting our nation.⁣

May this beautiful occasion of Eid Al Fitr bring you and your family happiness and joy.

Eid Mubarak from our Al Masaood family!

Happy Eid Al-Fitr to you and your family! We wish you days full of blessings.

Eid Mubarak from everyone at UD Trucks MEENA.

Renault Trucks Middle East wishes you a happy and blessed Eid al-Fitr.

Happy Eid Al-Fitr to you and your family! We wish you days full of blessings.

Wishing you all a joyful Eid from Al Masaood Tyres, Batteries and Accessories!⁣

Eid Fitr Mubarak!⁣

AutoCentral Team wishes you and your loved ones a joyful and blessed Eid.⁣

Check out Nissan's exciting Eid offers. 

Check out INFINITI's Exciting Eid Offers.

In our final Virtual Ramadan Majlis, we hosted Arsalan Al Hashimi, life coach and mentor. Arsalan held an engaging session where he shared his approach for transforming from chronic stress to joy, while also highlighting the different steps that we can take to start leading a more stress-free life.

Al Masaood Automobiles’ Nissan Service Centre in Airport Road has been awarded the Nissan Express Service certification for its consistent delivery of fast, accessible, and premium automotive services to its customers.

With this year’s Jiu Jitsu season coming to an end, Al Masaood received a plaque of recognition in acknowledgement of the support that the Group has extended to the UAE Jiu Jitsu Federation (UAEJJF) over the past years. 

Now that we are within the last 10 days of Ramadan, many of us look to intensify our spiritual activities and religious deeds. In accordance with this, throughout the week we will be highlighting our fourth and final pillar of our Ibda’a Ramadan Campaign, which focuses on Mindfulness and Spirituality.⁣

In our fourth Virtual Ramadan Majlis, we hosted Saahil Mehta, an entrepreneur, author, and passionate mountaineer. Saahil Mehta held an engaging session where he focused on mindfulness, self-awareness, and the side effects of clutter in our lives.⁣

This Earth Day and in line with our Ibda’a theme this Ramadan, let us take the first step towards preserving our planet and protecting our health, families, and livelihoods. ⁣⁣

Dr. Omar Fisher, a renowned financial expert, innovator, and author, was our guest in the 3rd Virtual Ramadan session held under our Ibda’a campaign. Dr. Omar hosted a highly engaging session where he introduced new approaches for us to view and treat our personal finances, and steps that we should take at an early age to help us achieve financial freedom. ⁣

As we observe Zayed Humanitarian Day today, and following on our late founding father’s rich legacy, let us utilise Ramadan to participate in giving back to our community in every way possible.⁣⁣

In continuous support of the @emiratesrc's Ramadan Campaign ‘Ramadan: Continued Giving’, our team leaders and employees participated in the ‘break the fast’ initiative in which they helped with distributing iftar meals to the Abu Dhabi public.

In an effort to strengthen Al Masaood Tyres, Batteries and Accessories’ digital presence, I am thrilled to announce the launch of our all-new multi-brand e-commerce website.

Our third Pillar of this year’s Ibda’a, or to start something new, campaign is about the Power of Setting Goals and Achieving them. 

Al Masaood family wishes you a Happy Easter.⁣

We had an exciting session in Al Masaood Virtual Ramadan Majlis with Dr. Hanan Selim as she discussed the topic of holistic wellbeing, and how our bodies and minds are connected with everything that we do. Dr. Hanan advised us on keeping a more holistic outlook when it comes to our health, since mental stress and negative thoughts can have detrimental effects on our physical health.⁣

They say if you fail to prepare, you prepare to fail. As we commence with the last year of Project Falcon, the team and I jump started early preparations for AMA’s next frontier, our strategy for 2023 leading up to 2027. 

We had an exciting session with Omar Al Duri, who is an award-winning coach, motivational speaker, author, and practitioner in the health and fitness industry. He spoke about his most recent book ‘Reset’ which focuses on the significance on being able to fully reset your body in order to recover in the right way.⁣
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As part of our Ibda’a Ramadan initiative, our second pillar focuses on financial freedom and the different steps we can take to achieve it. ⁣
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The perfect car for your short or long drives. Ride the new 2022 Renault Koleos from Al Masaood Automobiles with confidence and enjoy our limited Ramadan offers.

The holy month of Ramadan not only marks the celebration of will power and strong determination but also fosters resilience to cut down on bad habits and take up new practices to improve our physical health.

Nissan brand lovers are in for a major treat as Al Masaood Automobiles’ Ramadan campaign targets both new car buyers and those who are seeking to trade in their old cars for Nissan models.

During the holy month, enjoy our offers at Auto Stop, Dubai valid from 2nd of April till 10th of May 2022.

Contact us for more details 0506848140.

As the spirit of the holy month prevails around us, let us remind ourselves that Ramadan not only exalts the values of piety, charity, and love, it is also a time for us to slow down, set aside all distractions, and self-reflect. 

Taking the first step towards our goals and ambitions is always the hardest part. However, once this has been achieved an important resistance is broken.⁣⁣

Make your Ramadan even more special with bigger savings!

Ramadan Offers are on!⁣
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Buy a set of 4 Bridgestone Tyres at any of Al Masaood TBA Branches & get a Carrefour Gift Card up to 400 AED.⁣

The Holy Month of Ramadan is here once again as a divine reminder for us to show genuine compassion, love, and empathy to one another. I extend my warmest wishes to you my AMA Falcons on this auspicious occasion. 

We look forward to the celebration of the holy month every year, and it is no different this 2022. A season of prayer, giving and fasting, Ramadan provides us an opportunity to self-reflect and make improvements that will transform our lives for the better.

As we join the entire nation in observing Ramadan, I would like to wish you all a peaceful and harmonious holy month.

As we embark on the spiritual journey of purification and compassion during the holy month of Ramadan, I extend my sincere wishes to you all on this holy occasion. 

We are once again celebrating Ramadan, the most sacred month in Islam. This holy month of fasting, prayer and charity is also a moment for all of us to engage in deep spiritual and personal reflection for the renewal of our minds.

We are greatly blessed to witness the holy month of Ramadan once more. I extend our warmest wishes to you all on behalf of the Al Masaood family and Board of Directors on this auspicious occasion.

Ramadan Mubarak from the Nissan family. May this month bring you and your loved ones health, prosperity and happiness.

May this Ramadan bring you health and wealth, INFINITI wishes you and your family a blessed and peaceful holy month.

AutoCentral wishes you a month full of blessings, may God accept your prayers and fasting. Ramadan Kareem!

May all your prayers be answered this Ramadan, and may this holy month bring you peace! Ramadan Kareem to you and your family!

On the occasion of the holy month of Ramadan, we wish you abundant health, prosperity and blessings.⁣

As part of our strategy to set a clear path of operations for the year ahead, we held Al Masaood CV&E’s Annual Kickoff Meeting on the 22nd of March 2022, where key members of the division came together to review their accomplishments over the previous 12 months and to align on the upcoming strategy and objectives.

On March 24th, the Al Masaood Recruitment team participated in the Expo 2020 Virtual Career Fair as part of the Outplacement Programme, which is aimed at supporting individuals who are employed directly by Expo in their career journey beyond Expo 2020 Dubai. This was one of the many recruitment events to be held in the coming months.

In pursuit of delivering consistent top-quality experience, as demanded and expected by our customers, Al Masaood Automobiles’ Nissan sales and aftersales team members were recently recognized by Nissan Middle East for their outstanding efforts in delivering great customer experience in Q4 2021. Together with our principal Nissan, we aimed to highlight and recognise the tireless efforts invested by our teams.

Continuing our celebration of the AMA Falcon Awards, this week we feature our colleagues from the Sales and QHSE Department, who have gone above and beyond in their efforts and performance in 2021.

Al Masaood Tyres, Batteries & Accessories supported Bridgestone MEA in the Lamborghini -Bridgestone fitment launch event as the exclusive tyre supplier of the Lamborghini Huracán STO and provided custom-developed tyres that maximized the supercar's exceptional performance. 

In November 2020, I shared with you a personal and professional goal that I set when I joined Al Masaood in 2018. The goal was, and continues to be, to grow Al Masaood’s corporate presence online, especially on LinkedIn. 

Today, as the world observes Earth Hour, we encourage everyone to join the global movement by switching off your lights at home for one hour, starting 8:30 PM UAE time. Let's all work to increase awareness and stand united for each other and the one home that we all share. ⁣

To further enhance the bond between team members, the legal team spent a very entertaining Sunday barbeque fun day on March 13th, with the purpose of becoming a stronger unit of employees and connecting together outside the work environment.

To further broaden the horizons of our Juventus Academy students, we have organized a trip to Italy as part of their training programme. Italy is known to have some of the best football players and leagues, and we excited to offer this immersive experience and knowledge to our students.

Al Masaood Power Division has signed an agreement to power the UAE’s first flying boats. This exciting opportunity comes through our partnership with SeaBubbles, a French company of the Zero Emission Valley, designed and built the world’s first eco-designed electric-hydrogen hydrofoil boat.

Continuing our celebration of the AMA Falcon Awards, this week we feature our colleagues from the Aftersales Department – Service and Parts – who have gone above and beyond in their efforts and performance in 2021.

To connect with our Al Ain colleagues, I spent a delightful day at our Al Ain facility on Wednesday 16th of March.

To all the incredible mothers out there, thank you for everything that you do and for making us the people that we are today.⁣
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Wishing you all the love and happiness. ⁣
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Happy Mother's Day!⁣
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Al Masaood Automobiles CEO & the Senior Management team visited the Nissan Service facility & customer engagement centre in Al Ain on March 17.
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The CEO used the opportunity to thank and appreciate the Al Ain team for their full dedication & contribution to the business especially during the challenging times, which has made Al Masaood Automobiles a success story in the region today.

As a special guest on Gulf Intelligence's Two Minute Warning series, Al Masaood Power Division's General Manager, Rasso Bartenschlager, takes a deeper dive into the initiatives employed to decarbonizing our local and regional energy markets, and underscores the various factors that should be considered when transitioning to the use of sustainable energy. ⁣

Our Al Masaood Automobiles QHSE team is on a patrol to ensure that our workplace is a safe environment for the team. Once again, we have received the Bureau Veritas' Quality, Health & Safety and Environmental (QHSE) ISO certification for the year 2021. I would like to thank the team for staying committed and making this possible. Your efforts were instrumental, especially during the QHSE Surveillance ISO Audits for the continual ISO certification of AMA. A big thanks goes to all teammates who have helped us and taken the time to assist during the implementation and monitoring of COVID-19 Safety guidelines.

Following Middle East Energy, the team immediately set gear for the Dubai International Boat Show which also was a huge success. All our 3 principal brands; MTU, Leroy Somer, and Volva Penta were a part of this show.

The new Quester Euro 5 features a new steering wheel, a 4-spoke wheel with improved design, allowing for easier and more stable driving.⁣⁣
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For more information, contact our Al Masaood Commercial Vehicles & Equipment (CV&E) on 02 550 1111.⁣⁣

I would like to congratulate our partners at Renault Trucks Middle East for winning in the 'Middle East Launch of the Year' category of the Truck and Fleet Awards 2022. This award is undoubtedly the fruit of sustained hard work and efforts, and all team members have certainly gone above and beyond to make this possible.

Great job to all team members, and we look forward to celebrating further successes together.

Every special drive is an experience, and at AutoCentral we give you memorable experiences.⁣

Book your next car service by contacting AutoCentral on 80022247. ⁣

Following the recent AMA Kick Off Meeting, we extend our sincere congratulations to all the Falcon Award winners for their outstanding performance in the year 2021. 

Nissan Abu Dhabi once again sustains its robust support for diverse sporting activities in Abu Dhabi by being one of the official automotive sponsors of the popular Gulf News Overnighter Fun Drive – ‘Tilal Swaihan’. 

At the Power Division, we just concluded our successful participation in the Middle East Energy Exhibition. 

We were very glad to meet senior members of our principal Volvo Penta. We welcomed Helene Mellquist, President of Volvo Penta, in our stand, and we were also visited by a large number of industry professionals from around the region.

Every year on the 8^th of March the world celebrates International Women’s Day. This is a day where women’s empowerment, successes, and achievements take centre stage. The theme for this year’s global campaign is #BreakTheBias which underscores the importance of shunning all gender imbalance and calling for more equality around the world.

Paving the path for this year, Al Masaood Automobiles held its annual Kickoff Meeting to present the results of last year, celebrate milestones and achievements, and recognise the team members who have gone above and beyond to achieve the company's goals. In addition to reviewing last year's performance, they also set their operational objectives for the year ahead.

As part of AutoCentral’s plans to expand its product and service range, a distribution agreement was signed with Automillennium Group, where AutoCentral is now an official distributor of RHINOMotive products.

The climate crisis calls for a transition to renewable and sustainable energy sooner rather than later. While the decision to set strategies that will close the gap and lead to achieving the Net Zero goals is commendable, there is still more to be done by organizations and governments to realize a sustainable future.

In a recent article with Campaign Middle East, our Group Head of Marketing and Corporate Communication, Marwa Kaabour, wrote about the various efforts that organisations are taking towards a more sustainable world.

Renault Koleos - customers’ preferred SUV, is a great choice for those looking for something unique and elegant. Its features and sleek design speak volumes about the innovativeness and forward-thinking foundation that the car was built on. 

As an avid runner, if there is one thing I learned its that nothing beats the sweet taste of victory just as you cross the finish line. At that moment, all the hurdles and difficulties you had faced fade away and a glorious sense of triumph prevails.

Today we take the opportunity to express our love and appreciation to our customers, partners, and most importantly to our beloved nation, the UAE.⁣
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Happy Valentine’s Day from all of us at Al Masaood Group.⁣

We are extremely delighted to be among the nominated distributors and dealers in the industry at the upcoming Truck & Fleet ME Awards, brought by Truck & Fleet ME, one of the leading trade titles in the region. 

Join Rasso Bartenschlager, General Manager of Al Masaood Power Division, for the Forbes Middle East Webinar on 16th February 2022 at 12:00 PM.

I am pleased to announce that Al Masaood Automobiles CEO, Irfan Tansel, was named ‘Visionary of the Year’ at the 2021 Enterprise Agility Awards by Entrepreneur Middle East magazine. Irfan has been given this honour for leading AMA towards greater success through difficult market conditions as was reflected by the company’s consistent performance over the past year.

Take a look at the runners as they participated in the Fatima Bint Mubarak Academy Ladies Run in Al Ain Zoo. Throughout the run, they were completely dedicated, enthusiastic, and entertained.

Al Masaood Automobiles commitment to support sports and youth in our community is reinforced by this commitment.

Throwback to @adihex 2021, where the @arb4x4UAE team showcased their latest products as well as their top selling off-roading gear.⁣
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For more information about the products, visit https://arbemirates.com/⁣

Work hard in silence and let your INFINITI Q50 make the noise.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, was interviewed by Rose Hindy, from Al Aan TV, at the Expo 2020 Dubai site.

Ultimate combination of heritage, technology and prestige. New Nissan Patrol 2022.

Nissan’s announcement to integrate its two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO), to establish a new vehicle customization and motorsports company will be instrumental in exploring prospects and new possibilities in mobility.

Al Masaood Automobiles has initiated a new CSR programme in partnership with the National Counselling Centre. Through the training programme, residents of the Al Wathba General Directorate of Punitive and Correctional Establishment in Abu Dhabi will receive automotive maintenance training by Al Masaood Automobiles.

Enjoy 30% off Bridgestone Tyres!

Every Wednesday women can enjoy 30% off when purchasing Bridgestone tyres and 50% off on oil change at any Al Masaood Tyre's Batteries and Accessories Branch.

Call 600 524443 for more information.

For the 5th consecutive year, Al Masaood Automobiles has sponsored the Sheikh Mansoor bin Zayed Al Nahyan’s Racing Festival. The festival aims to increase international recognition of Arabian Racing, as well as educate the next generation on the sport.

Juventus Football Academy in Abu Dhabi is open for children aged 4 to 17.

Register at New York University Abu Dhabi Campus, Khalifa A or Reem Island.

The Juventus Academy project was born to bring Juventus' colours, methods and values to as many kids as possible. Present in over 50 countries and on every continent, it offers both the teaching and development of football skills and educational training, accompanying young players in their growth, from introduction to the game to maturity, and not exclusively within sport.

Register Now 

Watch the recent Forbes Special Report, as our Al Masaood Automobiles CEO, Irfan Tansel discusses the digital transformation in the automotive industry, with the application of digital platforms and e-commerce sites.

For the past 40 years, Al Masaood Automobiles has been a key player in the UAE’s automotive industry through foresight, innovation, and advanced technology. We look to continue this aspirational vision in the coming years.

Looking forward to another year full of happiness and successes. Wishing you all a Happy New Year!⁣

Drive into 2022 with Renault. Wishing everyone a wonderful and bright New Year!

Drive into 2022 with Renault. Wishing everyone a wonderful and bright New Year!

2021 was a memorable year for INFINITI and we want to celebrate all our favorite moments with you.

From launching the All-New INFINITI QX60 to help you conquer life in style and the All-New QX55 made to unfollow the crowd, to unlocking the secrets of Japanese craftsmanship that inspire us – it’s been such an exciting journey so far and we cannot wait to do it all over again next year! Bring on 2022!

As we look forward to the coming year, we not only have to think about how we are going to build on our success during 2021, but also how we continue on our journey over the next 50 years. I believe that we marked our big anniversary year in true Al Masaood style – with appropriate pride and flourish, but also with our trademark humility and gratitude for the success that our nation’s leaders, customers, partners and you, our employees have helped us to achieve.

Some years loom large in history. Both 2020 and 2021 did, each in their own different ways. 2020 has seen unprecedented challenges that have brought us together and unified us even more. And like the saying goes, after every crisis, there lies opportunities. 2021, was a year where we emerged stronger together. I don’t mean this by the slogan sense of the word, but rather by the fact that AMA has outperformed itself.

Following the extraordinary challenges of 2020, the resilience and rapid adaption skills of our employees could be refocused and we entered 2021 in good shape, immediately recording strong commercial and financial results. The lessons learned from 2020 were still useful to keep all of us safe, but I believe a new working dimension has developed across the Group. Building on 4 years of reengineering operations under the new Board, overcoming challenges and working as One Team has become a reactive instinct in us all.

I would like to start my message by thanking you for the dedicated and valuable work that you have all contributed to Al Masaood over the past year.  We have needed to factor a ‘new normal’ into how we do business, and we are still having to face and manage new challenges that were not there before the pandemic. The individual leadership and the team spirit have served us well and I am grateful for and confident that this will continue and develop.

The year 2022 is just around the corner. Filled with hope and anticipation of what’s to come, we are all excited to welcome the new year. But before we say goodbye to 2021, let me take this opportunity to share with you some of the milestones in our efforts this year to build a more robust and vibrant partnership with the government.

Something I think we all instinctively know but rarely reflect upon is what makes us feel happy. This is an important question especially when we face uncertain times either personally, or collectively as in the past 2 years. I am sure we would all like to feel happy about the New Year ahead.

What a visit! His Highness Sheikh Hamdan bin Zayed Al Nahyan visited one of the largest motoring events in the UAE last week!

In collaboration with Al Masaood Group, the Ministry Of Community Development celebrated the wedding of 50 young men in the 50th mass wedding at the Emirates Palace⁣ in Abu Dhabi, with a lot of joy!⁣ ⁣
We wish them a happy married life.⁣

A more than wonderful experience in Liwa at the Tal Moreeb Festival, the event that car and activities lovers have been waiting for!

In living up to the values of Al Masaood, growing together with our nation, and in celebration Al Masaood’s 50^th Anniversary that coincides with that of the UAE, we have decided to fund a group wedding for 50 young Emirati nationals through the Ministry of Community Development in Abu Dhabi. Group weddings are an important step towards establishing and growing families that play a vital role in preserving the identity, culture and tradition of Emiratis and are pivotal to the future of our nation.  Facilitating group weddings for the youth reflects the importance of family as the basic unit and the very foundation of a happy and prosperous society. We have always been consistent in celebrating and supporting initiatives that promote and protect family cohesion in our communities. This is also the sentiment of Al Masaood, we are family.

Al Masaood Automobiles recently won the Nissan Global Aftersales Award for their business resilience and aftersales targets in 2020.⁣⁣
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A special event was organised for the aftersales team to celebrate this achievement and show our gratitude and appreciation. The Global Nissan Aftersales Award is one of the most prestigious honours awarded to a Nissan dealer by Nissan Motor Company and the heart of this success lies in the perseverance and commitment of the employees. We are truly grateful and proud of our aftersales employees.⁣⁣

Celebrate our nation's Golden Jubilee with AutoStop in Al Quoz, Dubai.

For 50 years of greatness and prosperity, receive up to 50% off on all products and services.
Don’t miss out and book an appointment now to avail the offer:
Call 800 AUTOSTOP

Purchase 4 Bridgestone Tyres at any of Al Masaood TBA branches, and receive an Amazon gift card worth AED 400.

For more information, call Al Masaood TBA at 600 524 443.

*Valid from December 1 - 31, 2021
*Terms and conditions apply.

We have won the "Best Employer Brand Award" at GCC Best Employer Brand Awards 2021!⁣⁣⁣⁣⁣⁣⁣⁣
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This recognition from the World HRD Congress is for the good work and best practices that was shared within the industry to create a better workplace for the future.⁣⁣⁣⁣⁣⁣⁣⁣
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Hear it from Mr. Meiraj Hussain, Head of Corporate Support and Group HR, on the teamwork and dedication in making this achievement possible.⁣⁣⁣
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Congratulations to the team for this outstanding accomplishment!⁣⁣⁣⁣⁣⁣⁣⁣
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In celebration of the UAE's 50th anniversary, Al Masaood Automobiles hosted an exclusive game of golf at the Saadiyat Beach Golf Club on Thursday, December 9th, 2021. The 18-hole championship course, which was voted "Best Course in Abu Dhabi" in 2019, was a real dream to play on.

For the third year in a row, Al Masaood Bergum has provided temporary structures to one of the major international landmark sporting events in Abu Dhabi, which took place between 10- 12 December 2021 on Yas Island.

Al Masaood TBA has recently partnered with Bridgestone to bring Mobox to Abu Dhabi and Al Ain. Mobox, which is Bridgestone’s first ever all-in-one approach to buying tyres and car maintenance, is a monthly subscription that offers a flexible range of services that can be customised at an affordable monthly rate.

Al Masaood Power Division participated in this year’s edition of Seatrade Maritime Middle East which took place from 13 - 15 December, at the new Dubai Exhibition Centre, Expo 2020 Dubai.

Al Masaood Automobiles unveiled the all-new INFINITI QX55 SUV in a one-of-a-kind lifestyle celebration at VidCon Abu Dhabi 2021. Held from December 3 to 5, 2021, VidCon served as a platform for INFINITI Abu Dhabi to provide content creators and young car enthusiasts a chance to experience the next-generation crossover. 

For the second year in a row, Al Masaood Bergum is proud to be present at the Annual Sheikh Zayed Festival that takes place in Al Wathba, Abu Dhabi from Nov 2021 – April 2022. The festival showcases thousands of popular traditional and international activities suitable for all members of the family.

Al Masaood Automobiles completed its second training session for technicians from the Ministry of Defence’s General Headquarters (GHQ). With the second batch consisting of 10 trainees from the General Maintenance Corps – Joint Logistics Command, the training ran for a period of 1 month at AMA’s M12 Service Centres.

From the 13 to 15 of December, Al Masaood Power Division will be participating for the Seatrade Maritime Middle East at the new Dubai Exhibition Centre, Expo 2020 Dubai.

For over 40 years Al Masaood Automobiles and Nissan have been proudly part of the UAE’s growth journey. 

As Nissan celebrated the 70th Anniversary of the Patrol at Al Wasl Plaza in Expo 2020, the event included a dazzling regional premiere of the all-new 2022 Nissan Pathfinder.

It was a pleasure meeting you all at VIDCON.

We are happy about the positive and loving feedback we received regarding our new model QX55.

Al Masaood TBA we are proud of our powerful partnership with Total Middle East, that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades.

During the team's visit to Total Middle East headquarters in Dubai jointly we discussed the Group’s successful strategic partnership with Total, and how we can work together to strengthen the brand’s position in Abu Dhabi and reach more milestones in the coming years.

At TBA we remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.

Al Masaood Automobiles Aftersales Department has recently signed an agreement with 3M Gulf Limited. This agreement is a non-exclusive distributorship which allows Al Masaood Automobiles to resell all products available within the 3M portfolio. 

Al Masaood employees marked the UAE's and our company's very own Golden Jubilee with a celebration of the nation's culture, its inclusive community, and its wise leadership vision. 

I would like to thank everyone that made this event possible, and all the employees that came out to celebrate our Nation's 50^th National Day.

We celebrate the UAE National Day by growing with the nation. Looking forward to the next 50.

Click here to view more photos from the event.

On the occasion of the UAE’s Golden Jubilee, we took the opportunity to produce a unique and exciting video in collaboration with Abu Dhabi Police and the Abu Dhabi Sports Council. In this video, we represent the long-standing relationships AMA has with the UAE’s community and government. 

Visit our stand at VidCon Abu Dhabi to discover a new concept of beauty: INFINITI QX55 

Al Masaood employees marked the UAE's and our company's very own Golden Jubilee with a celebration of the nations culture, its inclusive community, and its wise leadership vision. ⁣ ⁣

We celebrate the UAE National Day by growing with the nation. Looking forward to the next 50.⁣

50 years for the UAE, 50 years for Al Masaood.

Today we celebrate 5 decades of harmony, tolerance and peace. Despite setbacks, we have continued to grow stronger under our nation’s wise leadership.

Happy National Day from everyone at Al Masaood.

H.E. Masaood Ahmed Al Masaood, Chairman of Al Masaood Group, said: “On this joyous occasion, we celebrate the UAE’s 50^th National Day. This year’s celebration of the Spirit of the Union is very special for us at Al Masaood as it coincides with our organisation’s 50th anniversary. We mark with great pride the UAE’s global achievements over the last five decades and applaud its relentless commitment to solidarity, unity, generosity, peace, and tolerance.

A day to remember our heroes. ⁣
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Let us all join together to honour and salute the sacrifices of our brave heroes who dedicated their lives to protect the country and defend our freedom and dignity.⁣

Al Masaood CV&E team joined UD Trucks Annual Partners Day. This annual event which brings together all UD Distributors from the MENAPAK region was held at EXPO2020.

Ahmed Rahma Al Masaood, Vice Chairman of Al Masaood Group, said: “We join the entire nation today in remembering the bravery and great sacrifices of our heroes in the fields of honour and glory. On Commemoration Day, we pay tribute to their heroism and selflessness to serve our country with determination and without reservation, and salute their courage to hold our nation’s values and flag up high.

In line with the vision of the UAE, at Al Masaood we put in effort to build strong and lasting relationships with the local sports communities that help make Abu Dhabi a world-class venue for international sporting events.

The Group’s participation in the ADNOC Abu Dhabi Marathon 2021 shows our commitment to our Corporate Social Responsibility in contributing to fostering a competitive new generation that is sports savvy and health conscious both physically and mentally.

Congratulations to everyone who completed the 2.5KM Fun Run, I hope you all had a great time.

Welcome to Al Masaood Village Facilities Management.
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At our workforce accommodation, we provide an extensive range of services to make you feel at home. This includes various sized occupancy rooms, recreational areas, in-house catering and much more.
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Housing almost a total of 6000 residents, the village follows strict hygiene protocols to make sure you and everyone around you are safe and healthy.⁣⁣
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For bookings or inquiries please call +97125852420 or our 24/7 help desk at 050 1179918.⁣⁣

It’s 50 years for the UAE, it’s 50 years for Al Masaood

Forging a world out of sand and steel, together we’ve done more with our sheer grit and will.

Despite the setbacks, we’ve always made progress with a piercing vision and a love for the land, we’ve always rallied around what’s right and pulled through.

Growing together, growing stronger, for the ones we care about. Focusing on what lies ahead, pushing on, no matter what it takes. And it’s this journey we share that connects us and brings us closer.

50 years doesn’t only say how far we’ve come but it shows us what more can be done, together as one.

Al Masaood 

Growing Together

As part of Al Masaood Commercial Vehicles & Equipment Division, TCM has a solid foundation in creating innovative and trusted forklifts keeping in mind the needs of our customers. ​⁣
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The origin of BBV-Inoflex stems from the engineering and manufacturing experience of Inoflex, BBV Tech (Alflex), and Steelflex. Together with solid international partnerships, the brand has become specialists in industrial piping along with production of metallic expansion joints. ⁣

4IR’s core technology is NMR, which is fully integrated in the production floor and industrial environment.⁣
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The AI-60 automatically sends on-line real time production data that is analyzed with our AI chemometrics software.⁣

MAN Energy Solutions enables its customers to achieve sustainable value creation in the transition towards a carbon-neutral future. Aiming to contribute to the climate goals that are established in the 2015 Paris Agreement.⁣

Helping you get from point A to point B with ease.​⁣
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UD Trucks offers a full range of heavy, medium, and light duty trucks providing ultimate dependability for both long and short hauls. ​⁣

Through advanced technologies and years of expertise, MTU Solutions have been able to supply reliable, efficient, and powerful engines and systems for all types of oil and gas operations globally.⁣

At ADIPEC 2021, Al Masaood Power Division showcased the latest energy systems for the power generating industry. ⁣⁣
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While at the same time, representing the following brands MTU, Nidec Leroy-Somer, and Volvo Penta who are specialists in providing cutting edge technology and efficient solutions for its customers.⁣

Providing you with solutions both on land and sea.⁣
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Volvo Penta is a world-leading supplier of power solutions. Driven by innovation, the brand supplies comprehensive solutions that are made to move emotions, people, businesses and societies.⁣
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 Renault trucks middle east offers a complete range of transport solutions through innovative services and vehicles. These are adapted to transport activities such as distribution, heavy construction, long distance, and special use.​⁣

Our Board Member, Mr. Masaood Rahma Al Masaood, visited our stand at ADIPEC 2021. During his visit, he discussed the challenges of the energy sector and the effects that sustainability will have on the industry moving forward.⁣

UniCarriers is one of the world’s leading providers of high performance material handling equipment, offering a full range of forklifts for any of your logistics operation needs.⁣⁣
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The Oshkosh ARFF vehicles are built with innovative fire suppression technology, unmatched chassis performance, advanced safety systems, smart design, and unsurpassed reliability and durability. This provides you the ability to respond immediately to critical situations with maximum confidence.⁣

Book yours today by visiting the tab in our bio or call us on 80022247.

Our Chief Executive of Government Affairs, Mr. Ahmed Salmeen, visited our ADIPEC 2021 stand for all four days. While at the stand, he provided insights on the future of the energy sector and collaborations being made with local government entities. He also discussed how Al Masaood and its key brands are promoting the use of fuel efficient technologies, in line with the UAE Energy Strategy 2050.⁣

Our Al Masaood Bergum Division participated at this year’s ADIPEC  2021. As a leading manufacturer of modular building systems, Al Masaood Bergum are driven by innovation. Expanding our capabilities to services that include end-to-end modular building and prefab products and services that are known for their high quality, safety and cost-effectiveness.⁣
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This year, Al Masaood Commercial Vehicles & Equipment Division took part at ADIPEC 2021. Our Division provides sales and after sales to customers. ⁣⁣
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Al Masaood Commercial Vehicles & Equipment is the sole distributor in Abu Dhabi for UD Trucks, UniCarriers Forklift, and Renault Trucks, and in the UAE for Oshkosh Fire Trucks, together with other well-known brands of heavy equipment and ancillary products.⁣⁣

Accumulating more than 50 years of experience within the energy market, Al Masaood Projects and Engineering Services Division are a major provider of services to the power, oil and gas and petrochemical industries in the UAE, as well as other Gulf countries.⁣⁣
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Our Division has been involved in several different major projects that has developed the UAE’s energy sector.⁣⁣

For the 5^th consecutive year, Al Masaood Group is sponsoring the Abu Dhabi World Professional Jiu-Jitsu Championship, an iconic world-class event that takes place in the heart of our Capital. Taking place from the 14th-19th of November at the Jiu Jitsu Arena, in Zayed Sports City, the championship will witness over 2,000 athletes from all over the world.

Al Masaood Group was recently invited to a Partner Appreciation Gathering where we were presented with an award by the Abu Dhabi Vocational Education and Training Institute team. As a strategic partner of the Abu Dhabi Vocational Education and Training Institute (ADVETI), Al Masaood has developed multiple training initiatives for ADVETI students in the Engineering programme.

The Al Masaood Automobile’s apprenticeship programme is 6 months long and offers participants from ADVETI the opportunity to gain hands-on practical expertise in automotive aftersales services. A similar programme is also currently set up at Al Masaood Power Division in partnership with MTU solutions whose systems power the largest yachts and provide energy for the world’s most important mission-critical applications. 

Congratulations to the United Arab Emirates for being selected as the host nation for COP 28 in 2023. This is an important milestone as it will help create a more sustainable future for the generations to come. The UAE is also the first country in the Middle East to announce a Net Zero 2050 strategic initiative. ⁣
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Since the Group’s inception in 1970, Al Masaood has supported our nation’s sustainability initiatives and will continue to drive cleaner solutions to achieve our environmental objectives.⁣
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Climate action is a must for planetary and human health. The need to address the topics, climate change and global warming, right now has become even more important. ⁣
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This announcement is the first step of what can become a transformative journey towards a greener, cleaner, and more inclusive future for all. We cannot wait to be a part of the Net Zero world.⁣

AutoCentral’s service centres, located in Abu Dhabi and Dubai, are equipped with a variety of premium auto services and highly qualified technicians that will assist you for all your auto requirements.⁣
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Book your next car service by calling 800 222 47 or visiting the AutoCentral website: www.autocentraluae.com⁣

Our Group Head of Marketing and Corporate Communication, Marwa Kaabour, will be joining other leading minds as they discuss the topic “Upcoming Sustainability Trends” and the impact these will have on future industries and brands. She will also touch base on how Al Masaood brands are embracing sustainability and environmental goals in the UAE.⁣

To further hone the skills of Al Masaood Automobiles’ Aftersales Service Associates, a listening exercise was conducted from the 20th till the 22nd of September 2021, with the objective of improving the service operations and presenting a pleasant experience for customers. The training consisted of six sessions which were initiated with a holistic view of a healthy work - life blend and suitable practices for creating an atmosphere of trust and transparency between the team. This was then followed by some listening exercises that tapped on topics like: 

With the launch of Abu Dhabi Police’s ‘Direct Registration Initiative’, select authorised car dealerships will now be able to provide new vehicle licensing and registration services at their premises. Al Masaood Automobiles was among the select dealerships. A signing ceremony was held on the 14th of October 2021, at the Abu Dhabi police headquarters to inaugurate the launch of this initiative.

The UAE Flag Day is a special national occasion that celebrates the values ​​of unity and peace instilled in our country by our founding fathers and visionary leaders. Today is a glorious day that symbolizes our nation’s sovereignty and pride, as we raise the UAE flag high and honour its special place in the hearts of citizens and residents of this beloved nation.

On this special day, we celebrate the UAE Flag that symbolises the nation’s sovereignty and unity.

Let’s raise it high and raise it proud as we commemorate 50 years of progress and development of this nation.

Happy UAE Flag from everyone at Al Masaood Group.

Today, on the occasion of Flag day we stand together as a family and express our pride and love towards this nation and celebrate the glory of the UAE flag.

Raise it high, Raise it proud.

Congratulations to Al Masaood Travel and Services for winning Best Travel Management Company in Abu Dhabi 2021 at the International Travel Awards 2021. ​⁣
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The International Travel Awards honours the excellent performers in the tourism and travel industry from around the world. Over 100,000 international travelers and tourism industry professionals vote to select the winners in a variety of different categories such as travel companies, hotels, resorts, attractions/theme parks among others. ​⁣
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Well done to the Al Masaood Travel and Services team, whose dedicated efforts made this possible.​⁣

Today, we pay tribute to the legacy of our beloved late Sheikh Zayed bin Sultan Al Nahyan - the UAE’s founding father. ⁣
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His drive, determination, and bold vision reflects on the 50 years of achievement that the UAE has witnessed, as he leaves behind a legacy that will remain in the hearts and minds of the people of this nation for generations to come.⁣

October has been an eventful month for ARB Emirates, closing a very successful ADIHEX participation on the 3rd of October, and participating at GITEX 2021 from the 17 – 21st of October.
As a sneak peek to the 2021 #NoFilterDXB motor show that will be taking place in November 2021, the team set up a spectacular show stopping pop-up at GITEX. 

Following with Al Masaood Automobiles’ Automotive Specialisation Skills Programme, we have recently collaborated with the Vocational Education Development Centre (VEDC) to enrol their Emirati students in our apprenticeship programme. This programme will offer the Emirati youth an opportunity to gain hands-on practical expertise in automotive aftersales services.

To further spread awareness on breast cancer, we recently conducted an online session with Dr. Shital Vaidya, a specialist gynecologist working at Unicare Medical Center, Dubai. ​⁣
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During the session, Dr. Vaidya shared some valuable medical advice on ways we can reduce our risks of contracting breast cancer, and the best methods of screening and prevention that we should follow.​ She also highlighted the importance of using a credible source to get all your information on breast cancer. ⁣
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Let us all take Pink October as an opportunity to raise awareness and educate ourselves about breast cancer and effective modes of prevention.⁣

In the October issues of Facilities Management ME and Logistics ME magazines, Ziad Salloum, General Manager of Masaood Village Facilities Management, underscores the value added services that are being offered by Masaood Village. He also delves into the various facilities offered at the accommodation. Salloum further explains why it is important to offer Abu Dhabi’s labour force with quality accommodations, and how this can in turn have a positive effect on worker productivity.

Read the full articles : Facilities Management ME Pages 34-35, Logistics ME Pages 36-37

Breast cancer is the world’s most prevalent cancer and thus it is crucial to be aware and informed about the risks, symptoms, and causes of breast cancer. This way you can try to prevent it. 

From our family to yours, we wish you a blessed Mawlid Al Nabawi.

Buy 4 tyres and get 4 free services

25% with every purchase

Free wheel alignment 

Free wheel balancing 

Free nitrogen filling 

Free Tyre Rotation (After10,000KM)

Call 800 AUTOSTOP

Find us in Al Quoz

Al Masaood Automobiles completed its first training session for technicians from the Ministry of Defence’s General Headquarters (GHQ). With the first batch consisting of 11 trainees from the General Maintenance Corps – Joint Logistics Command, the training ran for a period of 1 month at AMA’s M12 Service Centres.

Globally the month of October is dedicated to raising awareness on Breast Cancer. Dubbed as ‘Pink October’, organisations and individuals around the world share content on this topic to raise awareness and help people stay protected through medically approved preventative measures.

Throughout this month, we will be raising awareness on breast cancer to prevent and reduce the risks of the disease.

On 28^th of September, Al Masaood Commercial Divisions Management team were hosted as special guests in the Logistics & Transport Awards 2021, in recognition of their achievements across their respective industries. 

Essential safety checklist 

Tick these off your checklist with AutoStop to ensure your car is problem-free.

Call us now to book a service appointment:  800 AUTOSTOP

Al Quoz, Dubai

Premium service under the hands of our specialized technicians at AutoCentral U.A.E.

Book your car service today.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, shares his vast knowledge on the future of the energy section in his article “Digitization: The Way Forward for the Energy Section”.⁣⁣
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He believes that by leveraging emerging tech, powered by artificial intelligence, the internet of things and blockchain, we will be able to develop every aspect of energy, and improve the supply, demand and operations to meet growing standards all over the world. As a result, the energy sector will be able to stay current with global trends. ⁣⁣
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Read the full article here: https://bit.ly/RassoB_Article_Digitalization⁣⁣

The World Maritime Day is observed annually on 30 September, and this year’s theme aims to shed more light on the important role that the seafarers play currently and in the future in regards to shipping around the world. During these unforeseen times, extraordinary demands are being placed on them and their impact on shipping and other maritime activities.

Helping add value to the maritime industry, Al Masaood Power Division, together with their partners, offer quiet, clean, and intelligent solutions. An example of this is the MTU Hybrid PropulsionPack. Not only does hybrid power reduce on-board noise levels, emissions, and vibrations, it also improves efficiency, dynamics and comfort.

For more information, visit masaoodpower.com

Desert Adventures When the crew comes out to play.⁣

Earlier this week, our Vice Chairman, Ahmed Rahma Al Masaood, welcomed Elias Kassis, President of Total E&P UAE and TotalEnergies Country Chair in the UAE, along with Thomas Rebeyrol, Vice President, Middle East & North East Asia, TotalEnergies Marketing Asia-Pacific Middle East Pte Ltd (based in Singapore), Karine Singh, Managing Director Total Marketing Middle East, and Sanjay Handa, Vice President Direct Markets, Total Marketing Middle East at Al Masaood’s premises.

The long-awaited Expo 2020 is finally here. The monumental event runs under the theme ‘Connecting Minds, Creating the Future’, and aims to cement our wise leadership’s vision of supporting the development of tourism, fighting climate change, stimulating innovative businesses in the UAE, healthcare, and enhancing the country's international reputation as a business hub. 

Innovation & efficiency. ⁣ ⁣
Our Al Masaood Automobiles Service App will help you with all your Nissan needs and services with just a touch of a button. ⁣ ⁣
Download it today from the App Store or Google Play Store.⁣

The list goes on. ⁣⁣ ⁣⁣
Enjoy a wide range of high quality and professional services at any of our service centres. From bodywork repairs to oil change, you are in good hands.⁣⁣ ⁣⁣
Want to book a service? Call 800 300 500⁣⁣

The all-new QX60 features a unique and stylish feel both inside and out to compliment its powerful proportions.⁣ ⁣
To know more, call Al Masaood Automobiles INFINITI at 800 300 800. ⁣

An extraordinary experience awaits. ⁣ ⁣
Book a test drive today and feel a seamless bond wherever you go. ⁣ ⁣

Call 800 300 400 to know more.⁣

In a tech-driven world, Nissan is at the forefront of innovating technologies that make the future more confident, exciting and connected.

Watch the live coverage of the Expo2020 Dubai opening ceremony today at 7:30pm (UAE).

Stay prepared. ⁣⁣ ⁣⁣
As temperatures continue to stay high, educate yourself on top tips to help maintain your tires throughout the summer time.⁣ ⁣⁣
Visit https://bit.ly/BridgestoneMEARoadSafety to know more. ⁣⁣

Waleed Yousef, ARB Emirates General Manager shares with us about their participation in this 18th Edition of ADIHEX.
Visit us at ADNEC from 11:00 am to 10:00 pm until October 3rd.

Nissan Global Aftersales Awards 2020

Al Masaood Automobiles was recognised as the winner of the Nissan Global Aftersales Award 2020 for their overachievements in business plans and aftersales targets in 2020.⁣⁣
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Salah Adib, General Manager of Al Masaood Tyres Batteries & Accessories Division, was featured in Entrepreneur Alarabiya, where he discusses TBA’s ongoing strategy to win customer’s trust by always offering the best solutions. Read the full article here.

ARB Emirates will be participating in ADIHEX 2021 for the 12th consecutive year. The exhibition is set to take place from September 27 to October 3 at the Abu Dhabi National Exhibition Centre (ADNEC).

At Al Masaood Automobiles, our Service Advisors will examine your car thoroughly and give you a detailed report regarding the services or repairs required.​⁣
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To book your next service, call Nissan Abu Dhabi at 800 300 400.​⁣

Al Masaood Commercial Vehicles and Equipment (CV&E) offers a full range of heavy and medium duty UD Trucks that are specially catered to your business needs. ⁣⁣
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To learn more, please contact Al Masaood Commercial Vehicles and Equipment on 025501111.⁣⁣

At the Tajdeed Strategy Retreat, Wassim Aboushaar presented Rolls-Royce Power Systems' core business, from traditional business and engine portfolio.

Leaving no stone unturned. ⁣
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At INFINITI, our highly skilled technicians offer you a comprehensive service experience making sure your INFINITI is performing at its peak at all times. ⁣
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For your next service booking, please contact 800 300 800.⁣
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Al Masaood Automobiles - Nissan is now closer to the Abu Dhabi community, with its new pop-up showroom on Hudayriyat Mar Vista.⁣⁣ ⁣⁣

With its innovative retail concept and modern style, the new showroom offers a convenient and engaging experience to all visitors. Connected to Nissan's e-commerce platform, customers can also reserve their cars and test drives.⁣⁣ ⁣⁣

Visit the Hudayriyat Mar Vista showroom today, or call Nissan Abu Dhabi on 800300400 for more information.

AutoCentral partners with Mysyara.app to offer premium car services to its app subscribers

Have you seen Volvo Penta’s new and upgraded D16 engine?⁣
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It features increased power, high torque improved fuel efficiency new unit injectors, and more!⁣
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Check out the D16’s full new features from Al Masaood Power Division.⁣

Salah Adib, General Manager of Al Masaood Tyres Batteries & Accessories Division, was featured on the cover of Logistics News ME’s September issue. In his exclusive interview, Salah spoke about how TBA is at the forefront of delivering innovation-driven solutions to the market and why safety is the division’s top priority. Read the full interview here

Join our Patrol 70th Anniversary contest in collaboration with Arab GT

Click the link to join https://nissanpatrol70.com/en

Calling all off-roaders.

As one of our loyal customers and an off-roading enthusiast, Asif Mahamoud, shows his gratification of the services that our AutoCentral team has been able to provide him.

Along with a range of high-quality ARB accessories.

We look forward to seeing you at one of our centres again!

As simple as that. ⁣
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Don’t worry about the hassle of booking your next service with us as you can do it all in quick and easy steps. ⁣
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Looking to book an appointment? Call 800 300 800.⁣

In March 2019 the Special Olympics World Games came to the Middle East for the first time, hosted in the UAE capital, Abu Dhabi.

Welcome back!⁣
⁣
Start the school year off in the right way by availing from our amazing offer. Buy 4 Bridgestone tyres and get an Amazon gift card up to AED 400!⁣
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*Terms & Conditions apply.⁣

Earlier this month, Nissan announced that it has joined the ‘Race to Zero’ campaign supported by the United Nations, thereby accelerating the company’s full electrification and carbon neutrality goals, and becoming the first Japanese automaker to join the campaign.

Let our master technicians take care of all your Nissan’s needs at one of our service centres in Abu Dhabi!

Want to book today? Call 800 300 400.

There is more than one way to describe Nissan.

What word would you use?

Just As New!
Certified Pre-Owned vehicles starting from AED 1,099 / month.

Other benefits include:

- 20,000KM Free Service*

- Minimum 1 year warranty guarantee*

- Free insurance 

- Free Registration 

- Low mileage, Trade in Available, down payment assistance*

*On selected models 

To know more, visit the website. 

*Terms & conditions apply. 

⁣⁣ The all-new Renault Duster Cargo SUV is suitable for your business activities and is equipped with:⁣⁣ ⁣⁣

- Cruise control with a speed limiter​⁣⁣

-  Automatic Transmission​⁣⁣

- Bluetooth​⁣⁣

- 1/2 Ton Boot Capacity ​⁣⁣ ​⁣⁣

- Fuel Efficient

For inquiries, call Renault Abu Dhabi on 800 300 500 or visit https://abudhabi.renault.ae/DusterCargo

*Terms and conditions apply.

To further make ARB products conveniently available across the UAE, we have recently partnered with ACE Hardware. 

ARB products are now available at ACE Hardware in Abu Dhabi Yas Island, and Dubai Festival City with plans to further expand to other locations. 

With this partnership we aim widen our reach, thus giving customers access to over 50 ARB products at the new locations.

Here's to our strong Emirati women.⁣ ⁣ Happy Emirati Women’s Day from all of us at Renault Abu Dhabi.⁣

We salute our Emirati women and all their contributions for the country.
Happy Emirati Women's Day.

Here’s to the dreamers, the visionaries, the leaders. Here’s to the women that make a difference. Today, we celebrate you.

Once again, the UAE celebrates the achievements of Emirati women, who are confidently and steadfastly pursuing the path of excellence and leadership with the unwavering support of the wise leadership.

In line with this year’s Emirati Women’s Day theme, we asked some of our Emirati team members about their ambitions and inspirations for the next 50 years.  We then turned their aspirations for the country into illustrations. See what they had to say.

A range of different benefits await you when purchasing your next Nissan at one of our showrooms.

To know more about our new Al Masaood Confidence Programme, call 800 300 400.

Since 1972, Al Masaood Power Division has developed a long standing reputation within the power industry, marine propulsion and power generation markets in the UAE. ⁣ ⁣ In this video, Tarek Khodair, Sales Director at Al Masaood Power, shares the Division’s vision in providing reliable, prime and emergency solutions to the their vast and diversified customers. These include UAE Government departments, utility companies, telecom companies and more. ⁣ ⁣

To learn more about Al Masaood Power Division, visit www.masaoodpower.com.⁣

Experience business class comfort in Renault SUV's 

Save more with Renault.

- Free insurance 

- Free warranty up to 5 years 

- Free service 

- Free road side assistance 

For more information, call 800 300 500 or visit the website. 

 *Terms and conditions apply

As a result of the endless efforts in developing our gifted and hardworking employees, Al Masaood Power Division’s Senior Project Engineer, Jaswinder Naphri, has become an ‘Accredited Tier Specialist’, after successfully completing all the requirements of the accreditation programme.

For AED 109.000 only and VAT on us. 

Own a Certified Pre-Owned 2018 Q70. 

Other benefits include:

- 20,000KM free service

- Minimum 1 year warranty guarantee

- Free insurance

- Free registration

- Low mileage 

- Trade in Available 

- Down payment assistant

To know more, call INFINITI Abu Dhabi on 800 300 800, or visit the website. 

*Terms & conditions apply 

Introducing one of the keynote speakers at our Tajdeed Strategy Planning Retreat, Dr Monica Malik, Chief Economist at Abu Dhabi Commercial Bank.​⁣
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Dr Monica has over 20 years of experience as an Economist in the MENA region, and has authored a number of academic books and articles on Economic Development in the GCC.⁣
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During the retreat, she provided an economic update on the UAE and other GCC markets, while also, giving her insight on the way forward post Covid-19.⁣

Q50S, Hotter than the scorching summer

The New Nissan Patrol NISMO, crafted to be luxurious and MADE to conquer.

You can click on the link to know more about its features, prices, availability, etc

On International Youth Day, we celebrate the heroes of tomorrow, the energies that will define the future.

The youth have always been an inspiration and an innovative driving force at Al Masaood.

The Chief Executive Officer of Al Masaood Automobiles, Irfan Tansel, shares a beautiful message of appreciation and value to the nation's youth.

Always adventure-ready with Renault.

Let our experts take care of your Renault for a smooth and safe drive.

Call 800 300 500 and book a service today. 

Happy Islamic New Year to all.

May this new year bring a lot of peace, prosperity and happiness to the world. 

Check out Renault’s exciting summer offer!

Renault offers benefits up to AED 10,000 this summer.

The additional benefits include:

The 6th of August marked the UAE’s 55th anniversary of the accession of the late Sheikh Zayed bin Sultan Al Nahyan as Ruler of Abu Dhabi. At Al Masaood Group, we take part in the celebration of this moment in the history of our nation, as we remember and honour his legacy of unity, respect, tolerance, generosity, and stability.

This year, Al Masaood Group joins the global community in celebrating International Youth Day with the theme ‘Transforming Food Systems: Youth Innovation for Human and Planetary Health.’

We are one with the world in recognising the efforts of young people today in building a better future for all of us. We honour them for their important contributions to the development of an inclusive and sustainable society, wherever they are in the world. We at Al Masaood believe in the same, and we continue to empower them by investing in endeavours that can help unlock and nurture their talents.

The Forbes Family Business is here soon. 

Join a handful of renowned professionals as they discuss the developments and challenges that different family businesses faced and overcame throughout the pandemic. 

What does the future of self-driving look like in the Middle East?

In this article for Mena-Tech, the leading IT platform in the region, Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, shares his vision on how to bring about a progressive and positive change within the automotive sector, in line with the requirements of the future automotive industry.

Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, shares some of his key learnings garnered from years of rock climbing that can help business leaders achieve their ambitious growth plans.

He said "I found that my newfound passion for the sport aligned perfectly with my passion for leadership, teaching me the same principles for realising one’s true potential."

He further added "These are just a few of the lessons one can learn from rock climbing. It may be a dangerous sport, but so is business. And only the fittest, most disciplined and most prepared of us survive both."

Read the full article here 

Please join me in congratulating our Board member Masaood Rahma Al Masaood on his appointment as Treasurer of the newly formed Board of Directors of the Abu Dhabi Chamber of Commerce and Industry.

The season of mid-year performance reviews is here. With the pandemic causing a major shift in business objectives, our traditional approach and forms have become outdated. It is important for companies to restructure their review sessions.

Targets and key performance indicators (KPIs) set in previous years are no longer relevant to the new work culture that we have adopted. Performance feedback needs to be aligned to an organisations’ new priorities, and team members need to be evaluated accordingly.

Here are some points for businesses and HR teams to consider as we move forward:

At the Al Masaood Village Facilities, we make sure that our tenants are provided with their daily necessities such as hygiene, health care, food, and shelter. The pandemic brought its own set of challenges in making sure the facilities are running smoothly and all tenants are kept safe.

Get your pre-owned INFINITI Q70 at AutoCentral Dubai. 

Upon purchase you can avail a variety of benefits including:

Introducing Sultan Al Shaali, Director of the Government Accelerators of the UAE Prime Minister’s Office, and one of the keynote speakers of our Tajdeed Strategy Planning Retreat.​⁣⁣
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With a network of 16 retail outlets across Abu Dhabi, Al Ain and the Western Region, Al Masaood TBA is dedicated to providing high-quality products and professional auto services to customers.
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Hear more from the Al Masaood TBA team as they share their services, along with their initiatives promoting road safety in our community.⁣
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Visit www.masaoodtba.com or contact 600524443 for more info.⁣

The Projects and Engineering Services Division (PESD) has been awarded an exciting project which includes the engineering design, manufacturing, and the supply of a Lean Gas Compressor package for Adnoc Gas Processing (AGP). The team is currently working at the Bu Hasa Gas Plant to ensure a successful delivery.

The Internal Audit department provides two kinds of services to the Group: Assurance and Consulting services. Our services are offered throughout the year and are as per the Board approved risk-based plan. Through these services we help the Group by:

AutoCentral Dubai has signed a service level agreement with Dove Green Private School at their premises in Dubai Investment Park. The agreement is to offer special service support to the parents and teachers at Dove Green School.

Every decision you have ever made in your life has led you here, to be with us at Al Masaood. 

As Group HR, we want to make sure that your experience at Al Masaood is as rewarding as possible for you and those with whom you work. 

In recognition of their continuous efforts and outstanding performance, 4 of my TBA team members were invited to a small gathering in the presence of the Group HR department to celebrate their efforts and hard work. 

We’re always ready to go the extra mile.⁣ ⁣ During unprecedented times, we thank all the heroes in the delivery services who kept the essence of our society moving.⁣

Wishing you a very happy and peaceful Eid Al Adha. 

On the blessed occasion of Eid, wishing you and your family joy, happiness, peace, and prosperity!

Eid is a day to be cheerful and grateful for being healthy and surrounded by your loved ones. 

Renault Abu Dhabi wishes you and your family a happy and blessed Eid. 

Nissan Abu Dhabi wishes you a blessed and happy Eid. May all your dreams and wishes come true. 

On this day, INFINITI Abu Dhabi wishes you and your family a prosperous Eid. 

This Eid, hope all you prayers and wishes come true. Happy Eid!

When words just aren't enough.

What emoji would you associate with your INFINITI?

Where are you heading this weekend?

ARB Emirates’ BASE Rack helps attach and remove loads and accessories easier, faster and more secure, perfect for your weekend getaways.

Discover the BASE Rack from at www.arbemirates.com.

Our new summer offer is here!

At Al Masaood, we believe that a company’s mission, vision and values (MVVs) are among the most important things that you can communicate to your employees. They are powerful tools to create ownership and solicit loyalty. Additionally, they are our only means in which we create harmony and consistency in our customer service.

It is with great honour that we congratulate His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, on his ‘Man of Humanity’ award. 

Given by the Vatican’s Foundation Gravissimum Educationis, this prestigious global recognition reflects His Highness’ successful efforts to promote peace, human coexistence and cultural convergence among people in the UAE. He continues the endeavours initiated by the late founding father, Sheikh Zayed bin Sultan Al Nahyan, who aimed to make the country a beacon of tolerance, generosity and benevolence.

We take pride in the humanitarian achievements of His Highness and wish him continued success in all his noble global humanitarian and relief efforts.

Following their ‘Champions’ title win of the 3rd Arabian Gulf League, Al Jazira Football Club’s ‘Pride of Abu Dhabi’ Trophy made its way to Al Masaood’s Head Office on Wednesday the 7th of July 2021. Our Vice Chairman, Mr. Ahmed Rahma Al Masaood and AMA CEO, Mr. Irfan Tansel warmly welcomed the Trophy which was delivered by senior members of club. 

All charged up.

Avail our limited offer on our Nissan Genuine Battery starting from AED 323.

It is now available in all Al Masaood Automobiles Nissan Outlets.

For further information, you can call us on 800 300 400.

*Terms and Conditions apply.

The Government Affairs Department is one of the core units of Al Masaood Group, having been tasked with responsibilities that have a great impact on the conglomerate’s business, employees, partners and customers.  

Fully equipped to handle any auto service you need.

Aside from providing an array of car services, Auto Central also offers Certified Pre-owned Vehicles, car accessories, and much more.⁣ 

Contact us on 800 222 47 to book a service appointment or visit www.autocentraluae.com.⁣

Our Tajdeed Strategy Retreat facilitator and keynote speaker, Dr. Corrie Block , is a globally recognised business strategist, author, speaker, and Professor of Strategic Management.

During the retreat, Dr Corrie shared his insights on “Lessons From Irrelevance: Megatrends and Principles for Adaptation”. He highlighted how companies and technologies may become irrelevant over time, and how this challenge can be avoided by remaining agile and adaptive.

As a highly sought-after expert in leadership and organisational behaviour, Dr Corrie has provided strategic consulting for the Council of Europe and World Bank, tech startups, multinationals and governments, across 30 countries. He’s founded 5 successful businesses in Europe and MENA and received awards for his product innovations.

Election of Al Masaood to Chair ‘Automobile and Spare Parts Agencies Working Group Committee (WGC)’
Al Masaood Group has been elected to chair the ‘Automobile and Spare Parts Agencies Working Group Committee (WGC)’ of the Abu Dhabi Chamber of Commerce and Industry. Representing Al Masaood will be our Vice Chairman, Ahmed Rahma Al Masaood.

The All-New 2022 INFINITI QX60 is designed to help you conquer life in style.

Its commanding presence, serene interior comfort and confidence-inspiring technology helps you take full control of your life.

Don’t forget its 3.5-liter V-6 engine with an all-new 9-speed automatic transmission.

That’s why we call it our boldest creation yet.

To know more, visit our website or call us on 800 300 800. 

Explore what’s behind that big door with the all-new redefined Renault Duster Cargo SUV suiting all your business activities.

Increase your business efficiency and enjoy new, excellent features like Automatic transmission, cruise control at affordable prices.

Call 800300500 or visit our website to place an enquiry.⁣

ARB Zero Fridge Freezer

Even though summer is here, it does not mean that your adventures need to stop! You just need to plan better.

With the ARB Zero Fridge Freezer, that comes in 5 different sizes, you do not have to think twice about keeping cool while on the road. Having both fridge and freezer space is so convenient that you do not have to worry about restocking as it can last for a longer time. 

The ARB Zero Fridge Freezer is also great when you are running some errands at the supermarket – you will not need to worry about your frozen goods. 

To know more, click here. 

The Procurement Department has taken aboard an internship program for young Emirati fresh graduates in line with our commitment to support and advance the development of UAE talent. In this program, young graduates are receiving on the job training and are learning how to navigate real life work scenarios. 

This Fathers Day, we pay tribute to our beloved nation’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, and his vision and values that led our country to its success and glory that we see today.

May his legacy remain in our hearts as a beacon of hope and may we continue to treat one another with love and respect.

The late Sheikh Zayed bin Sultan Al Nahyan said,

"It is my duty as the leader of the young people of this country to encourage them to work and to exert themselves in order to raise their own standards and to be of service to the country.

The individual who is healthy and of a sound mind and body but who does
not work commits a crime against himself and society".

Al Masaood Automobiles offers you the finest INFINITI certified cars and SUVs and a comprehensive pre-owned program. We don’t only empower the drive, we also empower the driver.

INFINITI Abu Dhabi’s certified vehicles start from AED 1,099/month.  

There are a host of benefits you get such as: 

- 20,000 KM Free Service

- Minimum 1 year Warranty guarantee

- Free insurance

- Free registration

- Low mileage - Trade in Available - Down payment assistance

 To know more, you can contact us on 800 300 800. 

*Terms and conditions apply

Explore Nissan Abu Dhabi’s Certified Pre-owned Cars - Quality and Peace Of Mind

Nissan Abu Dhabi’s range of certified preowned vehicles offer you the optimum confidence and peace of mind. With the Nissan Intelligent Choice, we can guarantee the highest quality and incredible driving experience for you. With vehicles starting from AED1,099/month, you can also access the following benefits:

- 20,000 KM Free Service

- Minimum 1 year Warranty guarantee

- Free insurance

- Free registration

- Low mileage - Trade in Available - Down payment assistance

For more information, contact us on 800 300 400. 

*Terms and conditions apply. 

A car that makes you go “wow”. Discover the power of the Renault Koleos today.

In light of the successful partnership with Total Marketing Middle East, the Al Masaood Tyres Batteries and Accessories team was invited to tour the Total Lubricants Blending Unit (TLBU) located in Jebel Ali Free Trade Zone Authority (JAFZA).

Renault offers benefits up to AED10,000 this summer

Customize your rewards with no hidden charges.

Discount - Insurance - Free Service - Extended Warranty

Registration - Parking Sensor - Tinting - Vehicle Accessories.

For more information please call 800300500

*Terms & conditions apply

Avail our Father's Day exclusive deals.

- Offerings:
. Q50, Q60, QX50:
Save Up To AED 30,000
7 Years Warranty Unlimited Milage
7 Years Roadside Assistance
. QX80:
100,000 KM Service Package
7 Years Warranty Unlimited Milage
7 Years Roadside Assistance

For more information please call 800300800

*Terms and conditions apply.

With the ever-changing needs of the world, adopting digital strategies and creating innovative solutions to enhance our customer experience is a must.

Through the forward-thinking strategies of our leaders and teams, Al Masaood Automobiles pioneered the launch of the first-ever Nissan E-commerce platform in the GCC.

This platform has helped drive better customer experiences and journeys and offer quality service. Watch how Al Masaood Automobiles succeeded in rolling out this digital innovation and transformed its business services to better address customer needs.

Explore our certified Pre-Owned vehicles starting from AED 749/month.

20,000KM Free service*

Minimum 1 year warranty guarantee*

Free insurance*

Free registration*

Low milage 

Trade in available 

Down payment assistance* 

**On selected models only

* Terms and conditions apply 

Join us in protecting the oceans 

Through innovative technology and maritime solutions, Al Masaood Power Divisions’ products and services are proven safe and able to take part in protecting and preserving our oceans.
For more information, visit www.masaoodpower.com.⁣

Happy World Oceans Day.

With full qualification and registration as an exclusive distributor of global leading brands in the UAE, Bahrain, Oman and Kuwait, Al Masaood Power Division offers the widest and most modern range of MTU, Leroy Somer and Volvo Penta products and power solutions in the region. ⁣

⁣For more information, visit www.masaoodpower.com.

Since 1951, the Nissan Patrol has been leading with prestige and power.
Today, we celebrate 70 years of its legacy that has conquered everywhere - with more to come.

With confidence-inspiring technology and a cabin that offers serene comfort & versatility, the all-new INFINITI QX60 was designed for those ready to conquer life in style.
Join us on June 23rd at 21:00 GST as we unveil our boldest creation yet.

At Al Masaood Automobiles, breaking barriers to enhance our customers’ experience is paramount. Thus, we seek to find new and innovative approaches to take our customer’s journey with us to the next level of automotive excellence.
With physical distancing being the new norm, we have introduced QR codes at the Renault Abu Dhabi showrooms. With this new contactless experience, we are ensuring the safety of our customers as well as our employees.
By scanning the QR code on their personal smartphones, customers will conveniently be able to view all the technical details of their favourite Renault model anywhere at any time and share with their friends and family.
With the use of QR code we aim to create a positive brand impact by helping our customers make informed decisions about their purchases. We also hope to expand the reach of Renault in Abu Dhabi and Al Ain as well as Renault vehicles when the link is shared by customers.

The deal that will drive your shopping.

Buy a set of 4 Bridgestone tires and get an Amazon gift card worth up to 400 AED.

Valid on June 1-30, 2021.

*Terms & conditions apply.

Reduce your carbon footprint and help make a difference by choosing sustainable products whenever possible.⁣
⁣See some of the eco-friendly and sustainable products offered by our principals, which are developed with the environment in mind.⁣
⁣Happy World Environment Day!⁣

In his recent article on LinkedIn, our Head of Corporate Support and Group HR, Meiraj Hussain, highlights the significant impact of hiring unsuitable candidates on an organisation and team – especially in senior positions.

He shares some insights that should be considered during such hiring processes. He also suggests some solutions to consider by leaders to ensure building the right organisational culture, as well as attracting and retaining individuals who could bring value.

Below is a short excerpt from his article:

“You’ve just recruited a new Executive and today is their date of joining. As you gather the team to announce their new head, you notice apprehension and concern in their expression. What could possibly be wrong here?

Well, a lot. The risk of hiring the wrong person in a senior role and the impact of this is very significant and can cause a disruption in the workforce.”

Read the full article here.

⁣
AutoCentral is now the official service centre for all BAIC vehicles in the UAE.⁣
⁣
Following its service agreement with BAIC, AutoCentral will handle all general and mechanical repairs of BAIC’s passenger vehicles in the UAE. Owners of BAIC-branded vehicles can visit AutoCentral for their needed auto repairs.⁣
⁣
Call 800 222 47 or visit the website www.autocentraluae.com to book your car service.⁣

In line with the successful partnership between Al Masaood Group and Western Bainoona Group (WBG) over the past years, I recently held a meeting with Samir Mhanna, Head of Procurement at WBG. After achieving highly satisfactory results, especially with our Commercial Vehicles & Equipment (CV&E) Division, we discussed together future opportunities and renewed mutual commitments to strengthening our business relations.

This meeting is a gesture of support to our long-standing partnership. Following our discussion, we learned that there are many further opportunities that we can explore together in the future. We look forward to growing our business with WBG and continue providing reliable and efficient fleet solutions.

Al Masaood joined some of the big players in the Middle East region as they discussed their ⁣experiences of Adaptation & Innovation during COVID-19.⁣
⁣
Al Masaood Automobiles Aftersales Director Harmeet Singh also shared his insights on the company’s key initiatives to face the challenges of COVID-19 pandemic⁣.

Click here to watch the recording of this session.

Give your car the treatment it deserves by visiting AutoCentral's Dubai service centre today and be greeted with first-class hospitality. Experience premium quality service with a diverse choice of auto services for your convenience.
Book today by calling 800 222 47
or visiting www.autocentraluae.com.

Today we stand together with the world in promoting cultural diversity, inclusion, and living together in harmony.⁣ ⁣
Happy World Day for Cultural Diversity!⁣⁣

The heavy vehicle and equipment industry is undergoing a change. Customers, whether they be logistics companies or construction magnates, are no longer just looking to just purchase an asset they are demanding a whole suite of services.

In this exclusive interview with "Construction Business News" magazine, Mohamed Zeftawi, General Manager of Al Masaood Commercial Vehicles and Equipment reveals how business is evolving to accommodate customer needs and environmental requirements. Al Masaood is also seeing a demand coming from the construction sector. With many construction projects put on hold in 2020 due to the pandemic, the market slowed down. However, as the pace has picked up, developers are fast tracking project delivery.

Read the full article through
http://bit.ly/CVE_CBNME

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Congratulations to Al Jazira Football Club for being crowned Champion of the Arabian Gulf League! The team's performance this season was inspirational and an example of true sportsmanship and resilience. This achievement makes us even more proud of our partnership with Al Jazira Football Club, being one of the UAE’s most prominent sports clubs.

In his interview with “The Sustainabilist”, Rasso Bartenschlager Al Masaood Power Division General Manager shares the division’s progressive mindset, aiming to create clean energy solutions rather than be a sole distributor in the Middle East.

He also highlights the Division’s commitment to sustainability and their role in helping regional governments and entities transition into a decarbonized economy.

Excerpt from article in The Sustainablist:

Al Masaood Power Division has long established its leading reputation across the UAE power industry. What elements is Al Masaood focusing on to maintain its lead, and to contribute to the country’s progression?

Al Masaood Power Division sets itself apart by concentrating more on solution creation rather than distributorship, which most of our market competitors in the Middle East are focusing on. Developing cost-effective, sustainable, and customised solutions is at top of our agenda when we collaborate with clients who are looking for services related to power supply. We make sure that what we present fits their financial and business requirements. This strategy works as proven by our strong market positioning, which we aim to maintain by further enhancing our solution-creation processes.  

To read the full interview, click here.

A must-read for all!⁣
⁣
The 'UAE 101: Stories and Cultural Learnings' is a collection of 101 anecdotes and cultural tips to give a better understanding of and appreciation for the UAE culture and local customs.⁣
⁣
It features a combination of individual experiences, local traditions, history and intriguing details in our beloved nation.⁣
⁣
Read it online at Abu Dhabi libraries’ digital library: https://library.dctabudhabi.ae/ or grab a copy from your nearest bookstore.⁣

Certified Pre-Owned Vehicles Starting From AED 599/Month*

Certified Renault TALISMAN From AED 715/month*
Certified Renault CAPTURE From AED 599/month*
Certified Renault KOLEOS From AED 950/month*

Offer Includes:
1. 6 Months Deferred Payment**
2. Up To 5 years warranty**
3. 1 year Free Insurance**
4. 1 year Free Registration**

*Terms and conditions apply
**On Selected Models

ARB Emirates recently participated at the Custom Show Emirates that was held at the Dubai World Trade Centre from 8 – 10 April 2021. The show not only provides premium automotive entertainment, but is also a great platform to bring together the growing community of off-road enthusiasts.

When starting a new role, have you ever wished you could fast forward through the first few months, skipping over those awkward moments of confusion? For many new hires, the learning curve is steep, and when it comes to settling into an unfamiliar company, they don’t want to do it alone. 

Certified Pre-Owned Vehicles Starting From AED 1,099/Month*

INFINITI QX70 from AED 1,899/ month*
INFINITI QX50 from AED 1,599/ month*
INFINITI Q30 from AED 1,177/ month*
INFINITI Q70 from AED 1,744 /month*
INFINITI Q50 from AED 1,099 /month*

Offer Includes:
1. 6 Months Deferred Payment**
2. Up To 5 years warranty**
3. 1 year Free Insurance**
4. 1 year Free Registration**

*Terms and conditions apply
**On Selected Models

Certified Pre-Owned Vehicles Starting From AED 659/Month*

Offer Includes:
1. 6 Months Deferred Payment**
2. Up To 5 years warranty**
3. 1 year Free Insurance**
4. 1 year Free Registration**

*Terms and conditions apply
**On Selected Models

At Al Masaood, we are committed to contribute to our society in any way we can. As part of our Ramadan CSR initiatives, and on the occasion of “Zayed Humanitarian Day”, AutoCentral, Al Masaood’s multi-brand service and repair center, has supported “Al Tariq Rehabilitation & Autismus Center” and contributed to their most recent campaign supporting the people of determination and autism.

The initiative's goal is to raise awareness and to help families of autistic children overcome the current geographical and pandemic-related barriers that stand in the way of training and developing the skills of autistic students.

As a Goodness Ambassador, Al Masaood AutoCentral took part in the “9th Happiness Diet Initiative Ramadan Forum” held on Friday 30th April in Atlantis the Palm Hotel, where the team showcased AutoCentral’s latest services and branches.

Al Masaood joins the entire nation in celebrating the 45^th anniversary of the UAE Armed Forces Unification Day. On this historic occasion, which is commemorated on May 6^th of every year, we express our sincere gratitude and pride to the UAE Armed Forces for their acts of patriotism, sacrifices and relentless commitment to defend our beloved country and people. 

Another book we would like to highlight in our Iqraa campaign is ‘In Public Service’ by Sultan Alshaali - the Director of Government Accelerators of the Prime Minister's Office.⁣
⁣
In this book, Alshaali shares valuable insights on his journey from the private to the public sector.⁣
⁣
Alshaali has actively contributed to the implementation of policies and regulations that encourage the adoption of innovation and entrepreneurship within the government and private sectors.⁣
⁣
Visit http://bit.ly/InPublicService for more info on how to get a copy of his book.⁣
⁣

A true heritage.⁣

This year, the Nissan Patrol celebrates 70 years of conquering with its legendary presence.⁣
⁣
Here’s to another 70 years of conquering the roads and our hearts!⁣

Although fasting can be challenging and sometimes uncomfortable, the mental and physical benefits have always been in the spotlight. From supporting weight loss, decreasing the risk of metabolic diseases, and improving overall health.

Whether you are fasting during Ramadan only, regularly fasting, or trying out intermitting fasting, here are some ways you can make the best of it!

Congratulations to Walid Youssef, General Manager of ARB Emirates, for being recognized at the Al Masaood 2020 Stars Awards as Best Sales Leader. This award is great recognition for all the hard work Walid has put into ARB Emirates especially in the past 3 years, for consistently meeting and exceeding his sales targets despite the market, along with Walid's positive approach towards all new challenges and ideas.

Offers on over 60 best-selling ARB Products, including the ARB Compressor, Rooftop Tent, Swags, Fridges and much more.
Avail the offers by visiting the ARB showroom in Abu Dhabi and Dubai, call or visit our Instagram page @ARB4x4UAE for more details. 

The modern-day energy production and distribution system is intricate in design and complex in execution. Our cities, our towns, and our homes are all connected to centralized grids that consolidate electricity from power plants and distribute them over long distances.

However, centralized grids are highly inefficient and unreliable. There is energy loss in transit and a breakdown in the grid can blackout multiple cities at a time. We are not only wasting significant amounts of energy, on top of generating electricity using non-renewable sources, we are also one natural calamity away from losing power in our homes, schools, hospitals, and more, all at once for extended periods.

As the world starts making the switch to clean, renewable energy sources, it is clear that we must also adapt the way we distribute electricity and catalyze the transition to clean energy.

Microgrids are the key to doing just that.

The late Sheikh Zayed bin Sultan Al Nahyan was a beacon of hope to the world.⁣
⁣
This Zayed Humanitarian Day, we honour his legacy with some of his humanitarian initiatives. These reflect the Emirati values of giving, altruism and philanthropy. His legacy will remain an inspiration for generations to come.

Al Masaood Automobiles received the ‘Nissan Award of Excellence’ for its strong performance across all its operations during 2020.

The award was presented to H.E. Masaood Ahmed Al Masaood, Chairman of Al Masaood Group, by Joni Paiva, Divisional Vice President of Marketing and Sales Operations for Africa, Middle East, India, and Oceania region at Nissan Motor Corporation; and Thierry Sabbagh, Managing Director of Nissan middle east, in the presence of Al Masaood Board members & Al Masaood Automobiles CEO.

Irfan Tansel, CEO of Al Masaood Automobiles commented “Excellence in business is only attained when a company’s entire functions integrate & level up at the same time. This award reflects the relentless quest for excellence across Al Masaood Automobiles’ business operations. It is also a clear manifestation of our customer-centric philosophy that continually drives us to provide an outstanding ownership experience to our customers through our services and our innovative sales and aftersales solutions.

Congratulations to the employees who have made excellence a second nature in all their work.

After five successful decades of operations, Al Masaood held a strategy planning retreat with its leaders and senior executives to create a roadmap for its future operations. Launched under the theme ‘Tajdeed’ which means renewal, the retreat focused on assessing the strengths and untapped potential of its business units. Business leaders deliberated on means by which they can improve their operations and achieve excellence. ⁣ ⁣

Additionally, the retreat hosted discovery sessions that provided a future outlook on the economic, political, technological future of the region. Keynote speakers from the fields of Artificial Intelligence and Technology, Energy and Power Solutions, Marine and Pre-fabrication in Construction were present and delivered eye-opening sessions. ⁣ ⁣ Over the course of three full days, the teams also conducted enterprise agility and innovative ideation sessions.

The goal of the retreat was simple; to continue living up to Al Masaood’s vision of growing with the nation and its mission of committing to building profitable and beneficial relationships with its business partner and communities.⁣

Charity is a very important part of Islam and is even more significant during Ramadan. However, you do not have to be a Muslim to give during the Holy Month.

We have gathered some charity initiatives taking place in the UAE, as well as reputable Charity organizations you can donate to this month:

1. Emirates Red Crescent, Sponsor an Orphan: Support orphans in need of better life and a bright future. Click here to learn more.

2. It only takes 2 AED to save 2 eyes, the Reach the End campaign is an initiative to end river blindness that affects over 200 million people worldwide. River blindness is one of the leading causes of preventable blindness, with 2 dirhams you can save 2 eyes. Learn more here.

 3. Serve our community and volunteer virtually. UAE Volunteers is a joint community responding to COVID-19. Register today here.

 If you are looking to donate your Zakat Al Fitir, an Iftar Meal, or Eid clothes, the Emirates Red Crescent has made it easy through SMS, bank transfer or phone. Donations are from 20 to 40 Dirhams. Learn more to donate here.

Let’s save the Earth!
⁣
Together with MTU solutions, Leroy Somer and Volvo Penta, Al Masaood Power Division continues to seek and offer innovative eco-friendly solutions for Power Generation. Our range of alternators and applications proudly features sustainable directions through hybrid, electric, and renewable energy solutions. 
⁣
How are you helping the planet in your own way?⁣
⁣
Happy Earth Day!⁣

Al Masaood CV&E provides a total solution package for their partners and clients, providing each client a customized approach according to their needs.⁣ ⁣

Mohamed El Zeftawi, General Manager of Al Masaood CV&E shares the Division’s commitment towards providing the best solutions through renowned brands that we represent.⁣

Recent years bear witness to the way digitization has swept over industries and completely transformed the business approach to consumer targeting, sales, marketing, and customer experience. The automotive industry is no exception.

There are massive amounts of customer data at the disposal of automobile manufacturers and car dealerships. We also have the tools required to analyze that data and use it to redefine the way we interact with our customers.

read the full article on the link below:

https://www.linkedin.com/pulse/leveraging-data-stand-out-automotive-industry-irfan-tansel/?trackingId=dKZ0r1SqQGS10wqo54xIXw%3D%3D

As a part of our Iqraa initiative, we will be shedding light on some book titles that we find interesting and inspiring.⁣
⁣
Our first book in highlight is ‘The Sheikh CEO’ by Dr Yasar Jarrar. In his book, Dr Jarrar eloquently takes us on an exciting journey on how the UAE Vice President and Prime Minister, Ruler of Dubai, HH Sheikh Mohammed Bin Rashid Al Maktoum has created an extraordinary legacy through his bold vision and efforts, along with his unique leadership style that led him to be known as the “Sheikh CEO”.⁣
⁣
“Sheikh Mohammed is a unique blend of Government leader, corporate CEO and public value creator.”⁣
- Dr Yasar Jarrar⁣
⁣
Read it online at Abu Dhabi libraries digital library or grab a copy from your nearest bookstore.

The holy month of Ramadan is a time for prayer, charity, gratitude, and self-reflection. It is also a time when we seek to better ourselves, through various deeds we perform throughout the day.

For our Ramadan campaign this year, we will focus on developing ourselves through reading, and thus our campaign theme will be ‘Iqraa’ which means to read. The act of reading has a very close relevance to Ramadan, as it is the time when the holy book was revealed to our Prophet p.b.u.h. In the Quran, the very first verse that was revealed was ‘Iqraa’ – again encouraging us to read and thus improve ourselves.

Reading is many wonderful things. It is a source of untapped knowledge, reflection, and a door to new exciting worlds. By reading we mean enjoying all the different types and genres of books – be it literature, history, poetry, or the holy Quran.
Through our Iqraa campaign, we will be sharing various content and tips about reading that we hope you will find beneficial. We will also be collaborating with external entities to bring you a host of reading material that you and your whole family can benefit from. Stay tuned, and we wish you all a very blessed Ramadan filled with wonderful books and intriguing stories

The holy month of Ramadan is upon us and on this auspicious occasion, I extend our sincerest wishes to you all on behalf of the Al Masaood family and the Directors.

Once again, we are observing Ramadan in the light of new realities established by the pandemic and we continue to stand by the rest of the world in our collective efforts to defeat it.  It is our duty to protect the vulnerable, support those in need and re-commit ourselves to the service of humanity during these days of piety and worship.

⁣

Driven by Gratitude, Ramadan Kareem

INFINITI QX80 from only AED 4,199/ month*

INFINITI QX50 from only AED 2,345/ month*

INFINITI QX60 from only AED 2,299/ month*

INFINITI Q50 from only AED 1,899 /month


Offer Includes:
1. 70,000kms service package
2. 7 years warranty unlimited mileage
3. 7 years roadside assistance

"BUY NOW PAY IN 2022" AVAILABLE*

Wishing you a happy Easter!

Celebrating the month of giving generously. it's time you receive our amazing offers

• 1 year of free insurance

• 1 year of free service

• 5 years of free unlimited mileage warranty

• 4 months of deferred payment

• Down payment assistance

terms and conditions applied

Our special Ramadan offer is here!

Avail from this amazing deal by buying a Renault and paying in 2022!

The offer also includes:
- Free warranty/Up to 5 years
- Free installments & deferred payment
- Free service until 40,000 kms
- Guaranteed gift with every purchase
- Free roadside assistance/Up to 5 years

For more information, call 800 300 500.

*Terms and conditions apply

Al Masaood Commercial Vehicles and Equipment Division recently participated in the first virtual UD Extra Mile Challenge Global Ceremony to name the Ultimate Drivers and winners of the Extra Mile Challenge 2020 local driving competitions.⁣
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Congratulations to Khalid Aboud from Western Bainoona Group for being one of the 10 winners globally of the UD Trucks Ultimate Drivers title.⁣
⁣
The UD Extra Mile Challenge simulates a day in the life of a truck driver and tests both pre-inspection and driving techniques - from fuel efficiency and safe driving to parking skills.⁣
⁣
Watch the full ceremony in the above video

For most people, buying a car represents one of the biggest purchases of their lives – second only to buying property. Because it is a significant expense, customers are keen to have car dealerships meet their expectations and demand for cars remains strong across the Middle East. However, with several new developments in the market, dealerships will need to consider how to build a new experience for their customers.  

Read his latest blog ‘The Future of Car Dealerships’ by visiting the link below:
https://www.linkedin.com/pulse/future-car-dealerships-irfan-tansel/

Al Masaood Commercial Vehicles and Equipment (CV&E) had a very fruitful month as they welcomed Mr. Mourad Hedna, President of UD Trucks Middle East, East and North Africa and other senior team members into their M15 facility in Abu Dhabi and participated in the UD Extra Mile Challenge 2020 Virtual Global Awards Ceremony.

On March 27th, the world observed Earth Hour - an initiative first introduced by WWF and partners as a symbolic lights-out event in Sydney in 2007.

Earth Hour is now one of the world's largest grassroots movements for the environment, bringing together millions of people from across the world to raise awareness on the issues facing our planet.

Held every year on the last Saturday of March, people in over 180 countries and territories switch off their lights to show support for our planet’s future.

I invite you all to join the movement by switching off your lights at home for an hour this evening, at 8:30 pm UAE time.

You can also visit Earth Hour UAE on www.earthhour.ae to virtually participate in various activities.

In his article on Bizpreneur Middle East, Meiraj Hussain, our Head of Corporate Support and Group HR, highlights various solutions to acquiring specialist skills and talent in an organization, besides the traditional hiring route. Meiraj lists multiple alternatives to which organizations can resort, in order to get the most out of their employee talent. Read the full article here.

“How I love Al Masaood!” Dhesirene begins her story. My father was a technician at TBA for 17 years and he retired. I then got a chance a join the Mussafah branch as a receptionist. 

Both my mum and dad went back to the Philippines and then the pandemic hit. Although I am a mature and independent lady, I felt that I missed them terribly and I wished that they would be close to me. I am so happy we could video-call every evening. My brother then lost his job and we felt insecure. But with long prayers and high hopes, God graced him with a job in just less than 3 months. 

I feel proud to be one of TBA’s emergency assistance team, there were too many calls to attend and I kept busy. 

Al Masaood TBA took so much care of us during the pandemic and the Wiqaya communication was very important to us. I feel that the TBA team became my family. Everyone looked after me like a sister.  

I believe that gratefulness is the best remedy in times of hardship. I am grateful that both my parents did not contract the virus, and that my brother and I are living together and we both have jobs. 

May the world never witness such a pandemic again.

2020! Wow what a year! It was unpredictable in every way.  It taught me how to embrace what is here and now. I had big plans to travel to Europe, I made lists of places I want to visit. Then the lockdown hit and we had no planes and no airports.

I then decided to discover my country, the UAE, more. I visited pristine natural places in Abu Dhabi that I didn’t know existed. Have you been to Al Wathba lake? It is breath-taking.

The lockdown made my extended family members who live at home become closer. I realized that I haven’t been spending quality time with my mother and my wife. Both of them turned their stay at home during lockdown into a journey of exploring their culinary skills. They kept serving me new dishes and experimenting with new recipes and ingredients. The result was a totting up of 10 kilos on the scale!” [Nasser breaks into a laugh. With the index finger pointed and a smile, he said]: “I am now a food aficionado.” 

Apart from the lockdown adventures, I feel grateful that in 2020 I landed my job here. I left Abu Dhabi Police Academy and was blessed with a job as a Mechanical Engineer at Al Masaood Power and I soon made many friends. 

My wish for 2021 is for the world to heal from COVID-19.

To all the wonderful mothers:⁣ ⁣ Thank you for teaching us about hard work, patience, humility, kindness, perseverance, tolerance, forgiveness, and understanding. ⁣ ⁣ No words will ever be enough to express our gratitude.⁣ ⁣ Wishing you all a very Happy Mother’s Day!

To celebrate International Day of Happiness, we distributed happiness cookies and gratitude journals to employees at our various divisions. Hope you enjoyed the delicious cookies, and do not forget to get started with your gratitude journaling 

On the 20^th of March, the whole world will celebrate the International Day of Happiness. This is an initiative rolled out by the United Nations in 2012 to recognise the importance of happiness in the lives of people around the world. To observe this celebration internally, our Learning & Development team will be hosting a virtual webinar with Clinical Psychologist, Dr Saliha Afridi Psy D (US). This webinar will be a great opportunity for us to gain an insight into the key ingredients of a purposeful life of authentic happiness and what gets in the way of living it.