Al Masaood | Abu Dhabi | UAE


For over 40 years Al Masaood Automobiles has been an icon for the UAE’s automotive market, today being the sole distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain and the Western region.

Al Masaood Automobiles has a world class network of state-of-the art service centres and extensive spare parts outlets. The company’s Nissan Service Centre in Mussaffah is the largest service centre in the world catering to customers in Abu Dhabi.


Al Masaood’s name has become synonymous with the best customer service in Abu Dhabi. Al Masaood Automobiles’ Nissan was named the leading car brand amongst its competitors in customer satisfaction surveys in the automotive sector securing a first ranking four times in the last five years. 


Additionally, Infiniti car brand gained the highest score, ranking No. 1 car brand for customer satisfaction in the luxury automotive segment in the UAE in the inaugural J.D. Power 2018 U.A.E. Customer Service Index (CSI) Study. The survey results have further cemented Al Masaood’s status as a provider of world-class global mobility solutions and services.


Other accolades AMA has bagged worth noting are:

Global Nissan Aftersales Award 2020

INFINITI Outstanding Performance Award 2020

Nissan Award of Excellence 2020

Nissan Outstanding Performance Award in Market Share Growth 2019

Renault Global Partners Award – P.A.R.I.S Challenge 2019 

Nissan Global Dealer Award 2019

Business Transformation Special Award by Renault 2018

Voice of the Customer Award by Renault 2018

Highest Sales Growth Across I/MEA Market by INFINITI FY17

Exemplary Performance in Sales and Customer Experience Award by Nissan FY17

Best Sales Performance Award by Renault 2017

Nissan Global Dealer Award 2013

Nissan Global Aftersales Award 2020

Nissan Global Aftersales Awards 2021

Al Masaood applies its Group’s adherence to superior service standards throughout its automotive division. It develops highly trained staff and makes continual investment in its showroom and service facilities which ensure both client satisfaction and long-term relationships.

Vision, Mission and Values

Our Vision

  • Embracing Heritage, Delivering Excellence and Innovation 


  • Connecting Employees and Customers on Our Journey into the Future of Mobility 



We operate based on the highest standards of professional behaviour and ethics. We are transparent, honest and ethical in all our interactions with employees, consumers, suppliers and the general public. We understand the connection between our behaviour and company reputation.


Teamwork is the foundation of our success. We believe in the strength of teams as they make a bigger impact than solitary workers. This can also include working with people in other departments and with partners and colleagues who bring fresh perspective and insights to our work.


We are inspired by new ideas, technology, processes and trends, proceeding into a bright future with confidence whilst embracing change. We are curious and commit to test and trial new methods until we achieve success.

Result Orientation

We agree on clear objectives that inspire our people. We prioritise work to achieve goals that are important. We evaluate progress towards set goals and objectives and we complete tasks and meet deadlines. We accept responsibility with a “can do” positive attitude.


Our accountability is our reliability and personal responsibility. We value the ability of being able to honour our commitments. Accountability involves a process of seeing it, owning it, solving it, and doing it.

Quality, Health & Safety and Environmental Policy

Al Masaood Automobiles Company LLC is widely recognized as an icon in the UAE automotive market –bearing a reputable status and ‘Driven by Ambition’ for over 40 years. Today, this status is further strengthened with Al Masaood Automobiles being the main distributor for Nissan, Infiniti and Renault in Abu Dhabi.

Our Group has a world-class network of well-equipped service centers and extensive spare parts dealers. To help promote its commitment towards world-class facilities, the company has recently opened the Al Masaood Automobiles Nissan Service Centre, the largest Nissan service center in the world.

In applying Al Masaood Group’s adherence to superior service standards, we at Al Masaood Automobiles ensure both client satisfaction and long-term relationships through our highly trained staff and continuous investment in our showroom and service facilities.

Our Vision,Embracing Heritage, Delivering Excellence and Innovation’ will be fulfilled through our Mission of ‘Connecting Employees and Customers on Our Journey into the Future of Mobility.’

In fulfilling all our responsibilities, Al Masaood Automobiles Company LLC shall act as a role model in promoting a culture of excellence by the application of international standards like ISO 9001, ISO 14001 and ISO 45001. We hereby commit to:

  • Exceeding customer’s expectations and achieving business excellence.
  • Understanding the organization context and support its strategic directions.
  • Identifying the QHSE Risk and Opportunities.
  • Providing of qualified human resources, trainings and other necessary resources to manage QHSE management system.
  • Reducing incidents, preventing injuries and occupational illnesses and to continuously provide a safe place of work for all personnel working under our control.
  • Preventing pollution and reducing the impact of our operations and processes on the environment.
  • Complying with the legal obligations and statutory requirements of United Arab Emirates and other applicable international laws.
  • Defining individual QHSE roles and responsibilities of all levels within the company personnel.
  • Managing and controlling contractors/suppliers/external providers’ QHSE activities.
  • Providing framework for setting QHSE Objectives.
  • Promoting QHSE awareness to enable employees to contribute suggestions and continually improve the Integrated QHSE management system.
  • Reviewing this QHSE policy yearly to keep up with the latest developments.

OSH Policy

Al Masaood Automobiles Company LLC is widely recognized as an icon in the UAE automotive market – bearing a reputable status and ’Driven by Ambition’ for over 40 years. Today, this status is further strengthened with Al Masaood Automobiles being the main distributor for Nissan, Infiniti and Renault in Abu Dhabi.

Al Masaood Automobiles Company LLC is a company steered by a Performance Culture and is synonymous with world renowned vehicle brands. We strive to enhance shareholder profits and to become the employer of choice by maintaining a safe, healthy and sustainable working environment.

This purpose of this policy is to:

  • To comply with the requirements of OSHAD SF requirements
  • Set and maintain a framework that ensures Protection of the Occupational Safety and Health of our employees and safe operation of our offices
  • Outline a commitment that ensures compliance with relevant OSH legislation

Our objective:

  • To prevent work related injuries or illnesses
  • To prevent damage to property or equipment from our activities and services

We commit to:

  • Implement OSHAD SF standard requirements and comply with other relevant legislation.
  • Protect the health and safety of employees and provide a conducive workplace that satisfies best OSH standards
  • Work towards a reduction of incidents, prevention of injuries and occupational illnesses and enhance the health and well-being of employees.
  • Provide appropriate OHS resources to manage OSH issues.
  • Specify the roles and responsibilities of the entity towards its employees with respect to implementation of aspects related to OSH.
  • Implement activities without jeopardizing the OSH principles and by following federal and local legislation applicable in the emirate.
  • Identify hazards resulting from entity activities and set procedures and programs to control associated OHS Risks.
  • Develop OSH targets and objectives.
  • Take responsibility for contractor management.
  • Promote awareness to enable employees to contribute to protecting their health and safety at the workplace.
  • Monitor the implementation of the OSH policy objective and targets.
  • Ensure continual improvement in performance.
  • Conduct periodic review of OHSMS to keep up with the latest developments.

We will put this policy into practice by communicating it to all employees, contractors and other relevant stakeholders and we shall ensure that the OSH Policy is reviewed periodically.

Our Management Team


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    HE Masaood Ahmed Al Masaood is Chairman of the Al Masaood Group Board of Directors with responsibilities covering a wide array of trading activities and industrial sectors. The activities of the Group cover most sectors of the economy, including construction, automotive, real estate, insurance, power and heavy engineering. HE Masaood Al Masaood has held senior public office as well as overseeing the development of key strategic activities of Al Masaood. He holds a Bachelor’s degree in Business Administration.

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    HE Tariq Ahmed Al Masaood, Director

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    Mohammed Rahma Al Masaood, Director

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    Ahmed Rahma Al Masaood, Director

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    Humaid Al Masaood, Director

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    Khalifa Al Masaood, Director

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    Masaood Rahma Al Masaood, Director

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    Ziad Abou Nasr, Executive Committee Member

    Ziad Abou Nasr joined the Al Masaood Private Office in September 2000, managing a portfolio of assets comprising real estate, publicly listed securities and private equity. He played a primary role in restructuring the management of the portfolios spanning multiple asset classes and geographical diversity.

    He has also managed the funding structures for the Private Office to ensure relationships with financial institutions achieve the maximum benefits for primary beneficiaries. From January 2017 he has been part of the Chairman’s appointed team tasked with restructuring the Al Masaood Group.

    Ziad holds a Bachelor’s degree in Business Administration and Master’s degree in International Relations and Diplomacy.

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    David Hughes CFA, Executive Committee Member

    David Hughes has considerable expertise in finance and real estate, and joined the Group through a related company in 2008 with responsibility for real estate investment and asset management. His principal role currently focuses on the key areas of corporate finance, portfolio analysis and enterprise risk management.

    David has a Bachelor’s degree in Finance and a Master’s degree in Business Administration from the University of Florida. In 2013, he became a CFA Charterholder and he is a licensed real estate broker.

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    Irfan Tansel

    Chief Executive Officer 

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    Bachir Gemayel

    Sales and Marketing Director

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    Harmeet Singh

    After Sales Director

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    General Manager – Customer Experience and Network Development

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    Mirsad Nezirevic

    General Manager, Aftersales

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    General Manager - Parts

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    Samuel Blackburn

    General Manager, Sales – Nissan

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    Ali Naeini

    General Manager - Infiniti

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    Jean Pierre Homsi

    General Manager, Sales - Renault

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    Mahmoud Darwish

    Certified Pre-Owned Vehicles Manager

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    Anis Ahmad

    General Manager, Leasing

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    Arsen Simonyan

    Business Excellence & Strategy Manager

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    Zaheera Omar

    Head of Finance and Insurance

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    Dankan Jayanath

    Logistics Manager

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    QHSE Manager

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    Sahana Konjengbam

    Senior HR Business Partner

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    Finance Business Partner

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    Finance Business Partner

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Contact Us

  • Abu Dhabi Branch

    Fatima Bint Mubarak Street

    P.O BOX 322

    Abu Dhabi, United Arab Emirates

    T 800 300 400