Al Masaood | Abu Dhabi | UAE

Our History

Our History Main Image

Al Masaood is one of the great trading families of Abu Dhabi, known as successful merchants in the UAE and the Arabian Gulf for more than 5 decades. From their early years, Al Masaood companies have been involved in the commercial development of Abu Dhabi, with the late Ahmed Al Masaood becoming the first president of the Abu Dhabi Chamber of Commerce and the company being the first to be registered by Abu Dhabi Chamber of Commerce in 1970.

The Group partnered with British company John Brown Engineering in 1970 to bring the first gas turbine to Abu Dhabi and the Middle East, and later with Weir Westgarth to construct the first desalination plant in the UAE.

Automotive has become a very strong component of the Al Masaood name, stemming from its association for over 30 years with Nissan (initially Datsun). Other well known brands have established themselves in Abu Dhabi through Al Masaood, including Bridgestone, Fluor Corporation and Volvo Penta.

In March 2017 Mr Masaood Ahmed succeeded H.E. Abdulla Al Masaood as Chairman following the latter’s tenure for many years during which he led the partnership with Nissan to become the dominant mass market automotive brand in Abu Dhabi.

Today, the Al Masaood Group is actively supporting the social, economic and commercial development of the UAE by operating, creating and growing a diversified network of companies that exemplifies the attraction of Abu Dhabi as a strong and dynamic economy.

  1. FIRST GAS TURBINE TO THE MIDDLE EAST-1970

    1970

    FIRST GAS TURBINE TO THE MIDDLE EAST

    The Group partners with British company John Brown Engineering in 1970 to bring the first gas turbine to Abu Dhabi and the Middle East, and with Weir Westgarth constructs the first desalination plant in the UAE.

    ABU DHABI CHAMBER OF COMMERCE COMPANY #1-1970

    1970

    ABU DHABI CHAMBER OF COMMERCE COMPANY #1

    From it's inception, the Al Masaood Group has been involved in the commercial development of Abu Dhabi, with the late Ahmed Al Masaood becoming the first president of the Abu Dhabi Chamber of Commerce and the company being the first registered by Abu Dhabi Chamber of Commerce in 1970.

  2. STRATEGIC PARTNERSHIP AGREEMENT WITH VOLVO PENTA-1972

    1972

    STRATEGIC PARTNERSHIP AGREEMENT WITH VOLVO PENTA

    Al Masaood signs strategic new partnership agreement with Volvo Penta.

    INTRODUCTION OF DATSUN CARS TO ABU DHABI

    1972

    INTRODUCTION OF DATSUN CARS TO ABU DHABI

    Al Masaood introduces Datsun cars for the first time in Abu Dhabi before the auto brand becomes ‘Nissan’ in 1986.

  3. BRIDGESTONE DISTRIBUTION AGREEMENT-1970

    1974

    BRIDGESTONE DISTRIBUTION AGREEMENT

    Al Masaood is named as the official authorised distributor of Bridgestone Tyres in Abu Dhabi, Al Ain & Madinat Zayed.

  4. FIRST VOLVO PENTA SERVICE FACILITY OPENING-1975

    1975

    FIRST VOLVO PENTA SERVICE FACILITY OPENING

    Al Masaood opens its first Volvo Penta Service Facility in Abu Dhabi.

  5. AL MASAOOD BERGUM ESTABLISHMENT 1978

    1978

    AL MASAOOD BERGUM COMPANY ESTABLISHMENT

    Al Masaood Bergum (AMB) is established under the umbrella of Al Masaood Group to deliver high quality modular/prefabricated building solutions.

  6. STRATEGIC PARTNERSHIP WITH UD TRUCKS

    1981

    STRATEGIC PARTNERSHIP WITH UD TRUCKS

    Al Masaood signs official distributor agreement for UD Trucks in Abu Dhabi, Al Ain and the Western Region.

  7. MTU DISTRIBUTION AGREEMENT IN THE UAE-1982

    1982

    MTU DISTRIBUTION AGREEMENT IN THE UAE

    Al Masaood and MTU Friedrichshafen sign the official distributor agreement for the UAE.

  8. NISSAN DISTRIBUTION AGREEMENT-1984

    1984

    NISSAN DISTRIBUTION AGREEMENT

    Al Masaood begins distributing Nissan cars in the Emirate of Abu Dhabi.

  9. FIRST MTU FACILITY OPENING IN DUBAI-1993

    1993

    FIRST MTU FACILITY OPENING IN DUBAI

    Al Masaood's Power Division opens the first MTU Sales and After Sales facility in Dubai.

  10. STRATEGIC PARTNERSHIP WITH OSHKOSH-1994

    1994

    STRATEGIC PARTNERSHIP WITH OSHKOSH

    Al Masaood enters into strategic new partnership with Oshkosh in Abu Dhabi, Al Ain and the Western Region. 

  11. PROJECTS AND ENGINEERING SERVICES DIVISION ESTABLISHMENT

    1999

    PROJECTS AND ENGINEERING SERVICES DIVISION ESTABLISHMENT

    Projects and Engineering Services Division starts operations as a provider of services to the power, oil and gas and petrochemical industries in the UAE, as well as other Gulf countries

  12. RENAULT TRUCKS DISTRIBUTION AGREEMENT-2000

    2000

    RENAULT TRUCKS DISTRIBUTION AGREEMENT

    Al Masaood's CV&E Division is appointed as the authorised distributor of Renault Trucks in Abu Dhabi, Al Ain and the Western Region.

  13. TOTAL AGREEMENT -2003

    2003

    STRATEGIC AGREEMENT WITH TOTAL

    Al Masaood's TBA Division signs Rapid Oil Change (ROC) Agreement with TOTAL.

  14. RENAULT DISTRIBUTION AGREEMENT-2004

    2004

    STRATEGIC PARTNERSHIP WITH RENAULT

    Al Masaood Automobiles is appointed as the authorised distributor of Renault in Abu Dhabi, Al Ain, and the Western Region.

    ARB 4X4 ACCESSORIES DISTRIBUTION AGREEMENT-2004

    2004

    ARB 4X4 ACCESSORIES DISTRIBUTION AGREEMENT

    Al Masaood’s ARB Emirates becomes the exclusive distributer of ARB 4x4 Accessories in the UAE.

  15. INFINITI DISTRIBUTION AGREEMENT-2005

    2005

    INFINITI DISTRIBUTION AGREEMENT

    Al Masaood Automobiles is appointed as the authorised distributor of Infiniti in Abu Dhabi, Al Ain and the Western Region.

  16. POWER DIVISION ISO AND OHSAS CERTIFICATION-2006

    2006

    POWER DIVISION ISO AND OHSAS CERTIFICATION

    Al Masaood's Power Division receives ISO 9001:2008 and OHSAS 18001:2007 certification.

  17. OPENING OF THE LARGEST NISSAN SERVICE CENTRE IN THE WORLD-2010

    2010

    OPENING OF THE LARGEST NISSAN SERVICE CENTRE IN THE WORLD

    Al Masaood Automobiles opens the largest Nissan Service Centre in the world.

    DUCATI DISTRIBUTION AGREEMENT-2010

    2010

    DUCATI DISTRIBUTION AGREEMENT

    Al Masaood, through its subsidiary, Revolution Accessories LLC, becomes the official distributer of Ducati in the UAE.

  18. MTU DISTRIBUTION AGREEMENT IN THE KINGDOM OF BAHRAIN-2011

    2011

    MTU DISTRIBUTION AGREEMENT IN THE KINGDOM OF BAHRAIN

    Al Masaood is appointed as official distributor of  MTU Friedrichshafen  for the Kingdom of Bahrain.

    Masaood Village Facilities Management company establishment

    2011

    MASAOOD VILLAGE FACILITIES MANAGEMENT COMPANY ESTABLISHMENT

    Al Masaood Group establishes Masaood Village Facilities Management Company in Mussafah, Abu Dhabi. With a capability to accommodate almost 6,000 tenants, Masaood Village provides best-in-class accommodation to turnkey managers and workers based in Abu Dhabi.

  19. NISSAN GLOBAL AWARD-2013

    2013

    WINNER OF NISSAN GLOBAL DEALER AWARD

    Al Masaood Automobiles receives the Nissan Global Award from Nissan Motor Company LTD, Japan for its  remarkable sales performance, outstanding increase in market share and noteworthy customer care.

  20. AUTOSERV - MUSHRIF OPENING-2016

    2016

    FIRST AUTOSERV OUTLET OPENING

    Al Masaood's TBA Division opens Autoserv facility - Mushrif.

  21. REOPENING OF KHALIDIYA SHOWROOM AND NREDI LAUNCH-2017

    2017

    LAUNCH OF NISSAN'S FIRST NREDI SHOWROOM IN THE REGION

    Al Masaood Automobiles inaugurates its highly anticipated Nissan Retail Environment Design Initiative (NREDI) during the grand reopening of its Khalidiya Showroom.

    NEW CHAIRMAN-2017

    2017

    APPOINTMENT OF H.E. MASAOOD AHMED AL MASAOOD AS NEW CHAIRMAN

    H.E. Masaood Ahmed succeeds the late Abdulla Al Masaood as Chairman.

  22. FIRST CERTIFIED PREOWNED SHOWROOM OPENING-2018

    2018

    FIRST CERTIFIED PREOWNED VEHICLES SHOWROOM OPENING

    Al Masaood Automobiles inaugurates its first Certified Preowned Showroom.

    INFINITI TOP RANKING IN J.D.POWER SURVEY-2018

    2018

    INFINITI TOP RANKING IN J.D.POWER SURVEY

    Infiniti car brand gained the highest score, ranking No. 1 car brand for customer satisfaction in the luxury automotive segment in the UAE in the inaugural J.D. Power 2018 U.A.E. Customer Service Index Study. The survey results have further cemented Al Masaood’s status as a provider of world-class global mobility solutions and services.

    LASSA DISTRIBUTION APPOINTMENT-2018

    2018

    LASSA DISTRIBUTION PARTNERSHIP

    Al Masaood's TBA Division is appointed by BRISA & BSMEA as the official distributor of LASSA Tyres in the UAE.

    AUTOSERV - SEA PALACE OPENING-2018

    2018

    OPENING OF AUTOSERV SEA PALACE OUTLET

    Al Masaood's TBA Division opens Autoserv facility - Sea Palace.

    FIRST VEHICLE INSPECTION CENTRE LAUNCH-2018

    2018

    PARTNERSHIP WITH ABU DHABI POLICE FOR VEHICLE INSPECTION

    Al Masaood's TBA Division is awarded by Abu Dhabi Police & ADNOC Distribution as the 1st third-party to launch and operate the Vehicle Inspection Centre at its Al Masaood TBA facilities.

    JUVENTUS ACADEMY LAUNCH-2018

    2018

    LAUNCH OF JUVENTUS FOOTBALL ACADEMY IN ABU DHABI

    Al Masaood Group launches the Juventus Football Academy in Abu Dhabi.

    PARTNERSHIP WITH BARCELO-2018

    2018

    STRATEGIC PARTNERSHIP WITH BARCELO

    Al Masaood enters into partnership with Barcelo Hotel Group, its hotel property becoming Occidental Sharjah Grand

    Al Masaood Automobiles – Renault Abu Dhabi wins the “Best Sales Performance” award for achieving the highest sales growth in the year 2017.

    2018

    BEST RENAULT SALES PERFORMANCE AWARD FOR ACHIEVING HIGHEST GROWTH

    Al Masaood Automobiles – Renault Abu Dhabi wins the “Best Sales Performance” award for achieving the highest sales growth in the year 2017.

  23. AL MASAOOD LAUNCHES ‘AUTO CENTRAL’ -2019

    2019

    AL MASAOOD LAUNCHES ‘AUTO CENTRAL’

    Al Masaood Group launches ‘Auto Central’ - a multi-brand service and repair centre to provide high quality maintenance at competitive rates in line with best dealership standards.

    AL MASAOOD AUTOMOBILES’ NISSAN WINS PRESTIGIOUS ‘NISSAN GLOBAL AWARD 2019 - NSC’

    2019

    NISSAN GLOBAL AWARD 2019

    Al Masaood Automobiles wins the coveted ‘Nissan Global Award 2019 – NSC’. The Award rewards outstanding achievement selected from three different groups categorized by market size, and winners are evaluated based on new car sales volume, growth in market share, and overachievement of the business plan for customer satisfaction in sales and aftersales.

    OPENING OF AUTOSTOP SERVICE CENTRE

    2019

    OPENING OF AUTOSTOP SERVICE CENTRE

    Opening of AutoStop Service Centre specialized in multi-brand tyre and minor car repair services.

    2019

    AL MASAOOD NISSAN SPONSORS THE SPECIAL OLYMPICS WORLD GAMES IN ABU DHABI

    Al Masaood becomes a Platinum sponsor of the Special Olympics World Games 2019, that was held for the first time in the Middle East in Abu Dhabi. Partnering with Nissan, Al Masaood supplied a fleet of over 300 Nissan vehicles to transport the athletes, delegations and coaches during the Games, and all events across the UAE leading up to the Games.

    Al Masaood Automobiles launches the first interactive e-commerce platform for Nissan in the Middle East, Africa, India and Turkey. The one-stop online shop allows buyers to directly and conveniently purchase new or certified pre-owned Nissan vehicles of their choice from the comfort of their homes.

    2019

    FIRST NISSAN E-COMMERCE IN THE MIDDLE EAST

    Al Masaood Automobiles launches the first interactive e-commerce platform for Nissan in the Middle East, Africa, India and Turkey. The one-stop online shop allows buyers to directly and conveniently purchase new or certified pre-owned Nissan vehicles of their choice from the comfort of their homes.

    NISSAN SERVICE OUTSTANDING PERFORMANCE AWARD

    2019

    NISSAN SERVICE OUTSTANDING PERFORMANCE AWARD

    Al Masaood Automobiles Parts Department receives a special award by Nissan Middle East (NMEF) in commendation of their efforts towards protecting the Nissan brand through IPR activities carried out by the department.

    Renault Middle east voice of customer award

    2019

    RENAULT MIDDLE EAST VOICE OF CUSTOMER AWARD

    Renault Abu Dhabi scoops the regional “Voice of Customer” award by Renault Middle East for the second half of 2018, in light of its innovative work to enhance customer experience.

    Opening the Renault store Abu Dhabi

    2019

    OPENING THE RENAULT STORE ABU DHABI

    Al Masaood Automobiles inaugurates the latest Renault concept store (R-store) and service centre in Abu Dhabi. The R-store is the first of its kind in Abu Dhabi, offering services to the highest standards of quality and efficiency to Renault Abu Dhabi customers.

  24. LAUNCH OF AL MASAOOD AUTO LEASING

    2020

    LAUNCH OF AL MASAOOD AUTO LEASING

    Al Masaood Auto Leasing is established to provide personalized leasing solutions to both retail and corporate customers, specially designed to meet their individual needs.

    ISO CERTIFICATION

    2020

    ISO CERTIFICATION

    Al Masaood Automobiles becomes the first automotive company in Abu Dhabi to receive the ISO 45001:2018 certification from Bureau Veritas – Abu Dhabi, in recognition of its highly effective Occupational Safety and Health (OSH) management system and conformance with ISO requirements.

    RENAULT PARIS CHALLENGE GLOBAL AWARD 2020

    2020

    RENAULT GLOBAL PARTNERS AWARD [P.A.R.I.S CHALLENGE]

    Al Masaood Automobiles – Renault Abu Dhabi is titled as the winner of the Renault Global Partners Award (P.A.R.I.S Challenge) 2019. Regarded as the highest accolade for Renault dealerships worldwide, the award was granted to Renault Abu Dhabi for its exceptional performance in Sales and Aftersales operations.