Marwa Kaabour, Group Head of Marketing and Corporate Communication, Featured in Campaign Middle East Magazine
10 April 2023
Marwa Kaabour, Group Head of Marketing and Corporate Communication, was recently featured in Campaign Middle East magazine’s March issue. In her article, she discusses how branding can be a powerful tool to make a company’s strategy visible, relatable, and engaging for employees.
The article titled “A Blueprint to Branding for Strategy” also stresses the importance of communicating strategy effectively with employees to ensure successful execution, citing Al Masaood Automobiles’ brand strategy and storytelling campaign.
To read the full article, please click here.