Al Masaood | Abu Dhabi | UAE


New Year Message by HE Masaood Ahmed Al Masaood, Chairman

30 December 2021

As we look forward to the coming year, we not only have to think about how we are going to build on our success during 2021, but also how we continue on our journey over the next 50 years. I believe that we marked our big anniversary year in true Al Masaood style – with appropriate pride and flourish, but also with our trademark humility and gratitude for the success that our nation’s leaders, customers, partners and you, our employees have helped us to achieve.


Of course, no-one knows exactly what the next 50 years will bring, but come what may we feel that we have a strong platform from which to further enhance our business sustainability and to explore options to keep our various enterprises thriving. We will look to invest in our home economy to achieve growth and expansion in key strategic sectors, and to support the ambitious vision set out by our nation’s leaders. We see many milestones ahead that we know we can achieve and we will be developing and deploying a host of new ambitious strategies to that end. As a company, in 50 years’ time we would expect to look as different as we do today compared to 50 years ago. 


How we position ourselves for the future is not only about what we do as a business – it is also how we do it. This very much comes down to how we continue to upgrade the Group’s governance structure, primarily by conducting the necessary risk assessments and deploying a comprehensive governance structure that enables the Group to grow sustainably and prudently. To achieve this, we aim to engage and work alongside the highest quality agencies and strategic partners and to conduct all business transactions in the proper, fair, impartial, and ethical manner as is customary to Al Masaood.


AMA remains a pivotal part of our business and we will continue to provide the support to grow it into the future. Project Falcon has exceeded our expectations and has enabled that part of our business to go from strength to strength, despite the challenging trading conditions we have faced. Once its initial 5-year plan is completed next year we will embark on a further plan for the future development of AMA.


We also launched Project Tajdeed this year, to help us envision where we go from here and in particular to provide us with a roadmap for our future operations in key sectors of the market. We have created a dedicated team under the leadership of Hani Tannir to lead the organizational transformation of our businesses under the Tajdeed banner into a highly efficient, tightly knit company that will grow and expand in the future.


Al Masaood has built on its strong base to ensure its continued success and longevity. We have also shown over these past two years that the family ethos we enjoy in Al Masaood is a real intrinsic strength and of true value to the organization. It is something unique in a market and in these turbulent and volatile times. We should cherish and celebrate it as we look forward to our next 50 years and build on it to achieve even brighter grander ambitions.


I would like to wish you and your families a happy, healthy and a prosperous New Year.