Al Masaood | Abu Dhabi | UAE


A warm message from our Chief Executive of Government Affairs, Ahmed Salmeen, on Ramadan

3 April 2022

As we embark on the spiritual journey of purification and compassion during the holy month of Ramadan, I extend my sincere wishes to you all on this holy occasion.

For the UAE, the holy month means kindness, generosity, and compassion. It is a perfect time for us to strengthen our family ties, and reconnect with loved ones, as well as give back to our beloved community. It is customary for everyone in the UAE to immerse themselves in regional traditions and culture and connect with their family and neighbours during this auspicious month.

As a way of thanking and giving back to our community, and in line with the Group’s CSR agenda, Al Masaood is a proud sponsor of the Emirates Red Crescent’s 2022 Ramadan campaign under the theme of “Ramadan: Continued Giving.” through this campaign, the Emirates Red Crescent will be offering Ramadan mir, Zakat al-Fitr, Ramadan Iftar, Eid clothes, and food baskets to those in need.

The idea behind sponsoring this campaign is to be a part of something that eases the suffering of people, improves their lives, maintains human dignity, and addresses poverty, hunger, and hardship. Emirates Red Crescent (ERC) is expected to help over 2.1 million people in the UAE and region through this wide-reaching initiative.

Let us continue to support each other and stand united as a family. Let us remind ourselves to be grateful for the countless blessings that we enjoy every day and reflect on the true spirit of Ramadan.

I wish you all and your families a very blessed Ramadan.