Al Masaood | Abu Dhabi | UAE


Al Masaood TBA Wins Global Award

6 June 2022

On behalf of Al Masaood Group, I would like to congratulate the outstanding General Manager of our Tyres, Batteries and Accessories (TBA) division, Salah Adib, and his team for receiving the prestigious Global Mobox Award from Bridgestone after successfully launching the latest MOBOX subscription service as the first MENA pilot in Abu Dhabi. Salah was honored in Paris, France at the manufacturer’s global headquarters and was presented with the award by Christophe de Valroger, Vice President of Retail, Bridgestone.


This award has reiterated the reliability and resolve shown by our TBA team to always launch new and excellent services, including Bridgestone’s latest products to Abu Dhabi to answer the needs of the automotive industry.


I applaud Salah and his team for their hard work and commitment, which has given them an edge over other Bridgestone dealers around the world. Under his leadership, the team has been consistently stepping up their initiatives to keep pace with the newest innovations. The acknowledgement by Bridgestone for exceptional efforts and enthusiasm highlights the team’s commitment to innovation and standards of performance excellence. This was not the first award and I am confident will not be the last.

Al Masaood TBA has spearheaded many new initiatives in the market, tapped into new business opportunities and raised the bar for the tyre industry in the country through numerous exciting advancements. We take great pride in the success of our business and look forward to further building on it as we must maintain the high benchmark that we have set for accomplishments and customer satisfaction.

Congratulations to the team.