Al Masaood | Abu Dhabi | UAE


Project Leap Meeting with Al Masaood Automobiles

29 May 2023

As a forward step in Project Leap, the Corporate Support team recently met with Al Masaood Automobiles on 23 May 2023 at the Anantara Eastern Mangroves Abu Dhabi Hotel, where we focused on furthering our Project Leap initiatives and fostering collaboration to ensure that we work together harmoniously as one team.

During the meeting, we were grateful to hear the presentation from Irfan Tansel, CEO of Al Masaood Automobiles on AMA’s Falcon 2.0 Strategy updates and upcoming milestones of its business. In addition, Rafid Azzawi, Group Chief Financial Officer, presented Al Masaood’s business performance and notable structural changes within the Finance Department to all the participants. A status update was given to AMA Management on the Leap Project initiatives and their impact on the business. AMA was also presented with an overview of corporate recharge and cost trends as we continue to grow.


The meeting was continued with a fruitful discussion between the Corporate Support team and AMA team, where we opened discussion and feedback on the survey of the Corporate Support services covering People, Process and Policy (3 P’s). We took the opportunity to reiterate the principles of Project Leap, which was launched in the third quarter of 2022.


In light of the continued growth of the business, I acknowledge the necessity of evolving corporate support services to meet operational excellence. We will strive to enhance our processes and policies to better serve internal businesses. Our goal is to navigate this dynamic landscape together with businesses to create a seamless and efficient environment that is defined by working collaboratively in a culture charted by trust, mutual respect, and shared success and failures.

At Al Masaood, genuine and excellent services are at the core of our operations, both internally and externally. As the Corporate Support arm of the Group, we reaffirm our commitment to providing the finest services to our internal customers. We take pride in the expertise and dedication of our team, and we are committed to delivering services with Speed, Agility, and Simplicity – qualities that define the collective experience of Al Masaood.

I would like to extend my sincere appreciation to Irfan Tansel, CEO of Al Masaood Automobiles, and his team, also to the team of Corporate Support for their active participation and valuable contributions during our meeting. It was truly a collaborative exchange, highlighting our shared commitment to working together as one team with one spirit.

Thank you for your continued support. Let’s make Project Leap a resounding success. Going further, faster, together!