Al Masaood | Abu Dhabi | UAE


Al Masaood's Sustainability Report is Now Live

17 July 2023

I am delighted to share with you a significant milestone in our journey towards a sustainable future, the launch of Al Masaood Group’s first Sustainability Report. This report reflects our commitment to charting a path to sustainability leadership, aligning ourselves with the progressive direction of the United Arab Emirates in its own journey towards a carbon net-zero future.

At Al Masaood Group, sustainability is not just a buzzword nor a fleeting trend; it is a core value deeply ingrained in our ethos. We recognise that the world around us is rapidly changing, and as responsible corporate citizens, it is our duty to adapt and contribute positively to society and the environment. This report is more than a symbol, but testament to our dedication to transparency, accountability, and continuous improvement in all aspects of our operations.

The launch of this report is important for several reasons. Firstly, it serves as an inner view of our progress, highlighting the positive steps that we have taken thus far in our sustainability journey. It showcases our efforts in reducing our environmental footprint, fostering social development, and promoting ethical business practices. Moreover, it provides a roadmap for future initiatives, allowing us to set ambitious targets and measure our performance along the way.

As ambassadors of Al Masaood Group, each and every one of us plays a vital role in embracing sustainability at the core of our operations. We have always prided ourselves on being a people-centric organisation and care for our environment is an extension of this ethos. By integrating sustainable practices, we can create a ripple effect that resonates not only within our company but also throughout our industry and the wider community.

Sustainability is not just a responsibility; it is an opportunity for innovation and growth. As we embark on this journey, let us embrace the challenges and the possibilities that lie ahead. Together, we can steer positive change, not only for ourselves but also for future generations. Let us leverage our collective expertise, creativity, and dedication to transform Al Masaood into a beacon of sustainability excellence.
I encourage you to download and read our Sustainability Report from our website, click here.

Thank you for your continual dedication and for being the driving force behind Al Masaood's success. Let us continue our march forward; innovating, collaborating, and forging a path towards a sustainable future.