Al Masaood | Abu Dhabi | UAE


Message from the Chairman HE Masaood Ahmed Al Masaood on SKEA Award

8 May 2023

It is with great pride that I announce that Al Masaood Automobiles was honoured with the Sheikh Khalifa Excellence Award (SKEA) - Silver category. This award recognises organisations that have proven and effective processes that lead to both business excellence and operational continuity.


For over 2 decades, the Sheikh Khalifa Excellence Award (SKEA) has contributed to developing the performance of companies and establishments operating in the UAE and the region, and to increasing their productivity and profitability. It is a global, regional, and local recognition of the highest regard, much like the European Foundation for Quality Management on a global level.


With an extremely meticulous nomination and auditing process, it is very rare that a company receives this recognition on their first application attempt. Al Masaood Automobiles has once again brought home a recognition that surpasses all previous accolades, a fitting crown to our achievements.


I want to personally extend my deep congratulations to Irfan Tansel and his entire team on this well-deserved and hard-earned accomplishment. Irfan and each person within his team should be personally lauded for their dedication to driving positive operational change, commitment to business excellence, and hard work. We are all truly proud of this award, and I want to thank you for embodying the Al Masaood values– a winning spirit that we have carried since the very founding of Al Masaood.


This is not only a win for AMA, but for the entire Group as well. The same ethos – that same temperament, fervour, and mindsight - that drove Irfan and his entire AMA team to succeed is what has allowed Al Masaood Group to be the successful institution that it is today. And for that, I thank every member of the extended Al Masaood organisation for not only building the proud legacy of the Group, but for taking the Group into what promises to be a bright future for us all.


Thank you, and again, congratulations.