Introducing our 2022 Ramadan Campaign Ibda'a
4 April 2022
Taking the first step towards our goals and ambitions is always the hardest part. However, once this has been achieved an important resistance is broken.
For the month of Ramadan, we will be launching a campaign named ‘Ibdaa’, meaning ‘Start Something New’. The initiative is a sequel to our last year’s campaign ‘Iqraa’. The focus of this is to encourage us all to work towards a goal that we have always wanted to achieve.
Follow us closely during the month of Ramadan as we share content around 4 main areas of our lives that may inspire us to take the first step to start something new.