Al Masaood | Abu Dhabi | UAE


Introducing our 2022 Ramadan Campaign Ibda'a

4 April 2022

Taking the first step towards our goals and ambitions is always the hardest part. However, once this has been achieved an important resistance is broken.⁣⁣
For the month of Ramadan, we will be launching a campaign named ‘Ibdaa’, meaning ‘Start Something New’. The initiative is a sequel to our last year’s campaign ‘Iqraa’. The focus of this is to encourage us all to work towards a goal that we have always wanted to achieve. ​⁣⁣
Follow us closely during the month of Ramadan as we share content around 4 main areas of our lives that may inspire us to take the first step to start something new. ⁣⁣