Al Masaood | Abu Dhabi | UAE


Strengthening Partnerships – A Successful Visit from Renault Middle East

6 November 2023

Recently, in the presence of our esteemed Chairman, H.E. Masaood Ahmed Al Masaood, we welcomed our long-standing partner, Renault Middle East to the Al Masaood head office in Najda, Abu Dhabi. Visiting us were the Managing Director of Renault Middle East, Jerome Pannaud, and Executive Director of Renault Middle East, Tarik Danish.

Our discussion began with an overview of Al Masaood Automobiles’ strategic direction and how our partnership journey with Renault has evolved over the years as the authorised dealer in Abu Dhabi, Al Ain, and the Western Region.

We also took the opportunity to review our accomplishments and outline the success of AMA’s Falcon strategy since its inception in 2018 until today, which has contributed greatly to the advancement of the Renault brand in our market.

The team’s relentless commitment and efforts were deeply appreciated by the senior management of Renault Middle East. Renault’s growing market share, increased sales, and exceptional business performance, especially in 2023, all stand as a testament to our dedication to our partners. To put it into perspective, in the month of October, Renault Abu Dhabi has secured 46% sales share across the UAE, and Year-to-Date have impressively grown their sales by 139% compared to the same period last year.

Once more, the Falcon Strategy has proven its value in driving our business forward and cultivating a culture of excellence. At Al Masaood Automobiles, our goal is clear: to continue positioning ourselves as leaders in operational excellence, to strengthen our strategic partnerships with our principals and remain a trusted automotive partner for our customers.

Through this commitment, our quest is unwavering to achieve greater successes and further strengthen Renault’s presence in the market.