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Al Masaood Automobiles launches Nissan’s first e-commerce platform in the region

Al Masaood Automobiles launches Nissan’s first e-commerce platform in the region

Wednesday, 18 December 2019

Al Masaood Automobiles has unveiled Nissan’s first interactive e-commerce platform in the Middle East, Africa, India and Turkey. It is a one-stop online shop that allows buyers to directly and conveniently purchase either new or certified pre-owned Nissan vehicles of their choice from the company.

Equipped with key e-commerce capabilities and showroom solutions,, features real-time visualization of all vehicles for sale accessible anytime and anywhere via any kind of devices. The newly introduced portal will be integrated into the company’s five showrooms, including its flagship sales and aftersales complex in Musaffah, the company said.  

Customers can buy or reserve their next Nissan by placing a deposit or paying online the full amount, both of which are considered an important strategic differentiator for Al Masaood Automobiles and for the Nissan brand. Following a seamless online purchase, the company will deliver the vehicle, upon request, to the doorsteps of customers based in Abu Dhabi.

Additionally, the platform will offer a range of services provided by the dedicated New Vehicle Delivery Centre and stand-alone Fleet Business Solutions Facility of Al Masaood Automobiles, the authorized distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region.

Irfan Tansel, CEO, Al Masood Automobiles said: “The launch of the e-commerce platform has made Al Masaood Automobiles the first Nissan dealer in the region to offer the unique and convenient online retail service to all Nissan customers. With the launch, we have effectively stepped into a world that will pave the way for the auto dealership of the future where seamless customer experience is guaranteed. This landmark move is aligned with our commitment to seek innovative and technology-driven solutions that will elevate customers’ experiences to the next level.  As a customer-driven organization, we aim to place convenience, innovation, and technology as intrinsic factors in every stage of our customers’ journey.”

In line with this commitment, the company has also announced that it will launch its Al Masaood Auto App for Nissan, INFINITI, and Renault owners soon. The app is a one-touch solution developed to help manage all the vehicle needs of Al Masaood customers.

Users can use the app for service appointment bookings, service tracking notifications, and road-side assistance. In addition, they will gain easy access to new and certified pre-owned vehicle models as well as a range of available vehicle accessories and other services. Vehicle trade-ins will also be entertained in the platform.

Tansel added: “Apart from launching an array of service packages, we have invested in new technologies and equipment that will enable us to service our clients faster and more efficiently. These investments are in response to customer attitudes towards technology and retail that are driving significant change in the motor sector throughout the Middle East. Customers are now willing to make their purchases online even for products such as vehicles. Given this, it only made sense for us to work with a specialist with experience in the sector and the region to enable omnichannel user journeys and mobile optimization. We also assure our clients that all transactions done via the e-commerce platform, and soon the app, are highly secure, with their personal data strictly protected.”

Al Masaood Automobiles, which is known for delivering excellent and quality customer experience, continues to make investments in human resources, technologies, and research to enhance its innovative after-sale services, build a strong profile of trained staff and sales professionals, and effectively address modern customer needs.

These investments have enabled the company to sustain its resilience in the midst of the changing market conditions. Additionally, the company’s efforts have been recognized after it was recently named the number one brand in customer satisfaction. An icon of the automotive industry in the UAE, Al Masaood Automobiles has a wide network of service centers, parts sale and distribution facilities. The Masaood Service Center is the largest Nissan service center in the world.