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Al Masaood Rolls Out Road Safety Campaign

Al Masaood Rolls Out Road Safety Campaign

Sunday, 01 April 2018

Abu Dhabi, 1st April 2018: Al Masaood’s Tires, Batteries & Accessories (TBA) Division has rolled out a ‘Tyre Safety Awareness Campaign’ in Abu Dhabi recently. The campaign, initially in collaboration with Abu Dhabi Police but later extended to other government institutions, consists of free tyre inspections and training for employees by Al Masaood’s certified technical team and service advisors, as well as discounted rates for tyres and services offered by TBA through ADNOC service stations and AutoServe outlets in Abu Dhabi

“Al Masaood is a leading player in Abu Dhabi’s automotive sector, and we have taken this initiative as a logical extension of our business to help address some of the day to day road safety challenges that drivers in the Emirate face”, said Ahmed Rahma Al Masaood, Vice Chairman of the Al Masaood Group. 

“The quality and use of a tyre plays a significant role in fuel consumption and vehicle emissions due to its rolling resistance. The effectiveness and road handling of tyres, and therefore their safety, performance, ride comfort, and stability on loose or wet roads is influenced not only by their age and wear and tear, but also by inflation pressure. With the correct inflation pressure, tyres will work better, wear less and improve vehicle fuel consumption as result of a lower rolling resistance,” he added.

The inspections included a recommendation on the tyres’ condition indicating when the next service is needed.  Due to the success of the campaign with the police, it has been extended this year to the employees of Abu Dhabi Municipality as well as Abu Dhabi Quality & Conformity Council and will cover a total of 1,000 vehicles during the course of the year.

To register its satisfaction with the impact of the campaign, Abu Dhabi Municipality has awarded Al Masaood’s TBA division with a certificate of appreciation. The division has expressed its willingness to extend the free service as well as part of its Tyre Safety Awareness Campaign to other entities.

Al Masaood’s TBA Division is distributor of the full Bridgestone range of tyres for cars and trucks, as well as industrial, agricultural and earth mover vehicles in Abu Dhabi and Al Ain. Also through its association with Total France, the Division has established “First Stop”, a new retail chain concept developed by Bridgestone MEA which offers a wide range of automotive services, tyres and high performance car services including oil change, shock absorbers, brakes, air conditioning, and batteries. The Division has been regularly awarded Gulf Cooperation Council Distributor of the Year by the Bridgestone Corporation.