As part of its ongoing efforts to support Abu Dhabi’s quest to become an international sports hub, Al Masaood Group sponsored the World Padel Tour MODON Abu Dhabi Master 2023, which was held at Bab Al Nojoum on Hudayriyat Island in Abu Dhabi.
Padel is currently one of the fastest-growing sports worldwide, with broadcasts reaching over 70 countries and a cumulative audience of 210 million per season. The sport has seen an average year-over-year growth of 97 per cent in terms of streaming views on WPT TV globally, and a remarkable year-over-year growth of 515 per cent in the UAE.
The Abu Dhabi Masters, the first tournament on the World Padel Tour's season calendar, featured 128 elite players, including 64 women, who competed against each other for the top spots. The tournament featured three courts, including a main court with Grandstand seating for 2,000 spectators and two side courts with a capacity of 200 spectators each.
As part of this sponsorship, Al Masaood Equipment Rental supplied portable cabins that were used as broadcast and accreditation cabins, ticket booths, site offices, mess halls, first-aid units, storage facilities, media units, and reefers during the event. Al Masaood Automobiles also displayed the 2023 all-new Nissan X-TRAIL while ARB Emirates, Bridgestone, and Juventus Academy set up display booths to showcase their products.
By supporting such events, Al Masaood Group is working towards empowering youth and inspiring communities to lead healthier lives by popularising different sports activities in the national capital under its Corporate Social Responsibility (CSR) initiatives.