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Al Masaood Automobiles - Nissan Sponsors ‘Liwa Moreeb Dune Festival 2023’

Al Masaood Automobiles - Nissan Sponsors ‘Liwa Moreeb Dune Festival 2023’

Friday, 16 December 2022

Al Masaood Automobiles - the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western region – is sponsoring the two-week-long ‘Liwa Moreeb Dune Festival 2023’, in collaboration with Abu Dhabi Sports Council (ADSC), starting today up until the 31st of December 2022 in the national capital.

By supporting key events like the Liwa Festival, Al Masaood Automobiles wants to foster a culture of sports and further enhance its long-standing relationships with the community in Abu Dhabi. This comes as part of Al Masaood Automobiles - Nissan's partnership with the Abu Dhabi Sports Council (ADSC), which was established earlier this year to support significant sporting events and activities held in Abu Dhabi and promote the national capital as one of the world's premier sporting cities.

The festival celebrates Abu Dhabi's cultural vibrancy, and this year Al Masaood Automobiles is showcasing five models of Nissan Patrol - including the Nismo and Super Safari - besides offering two cars for test drives. One of the most popular cars in the region, the Nissan Patrol, is a capable basher that is ideal for the desert festival and builds on its proud tradition of dominating every terrain. The most anticipated desert festival attracted the region’s most powerful four-wheel drivers and bikers to face exciting challenges - including car drag races, bike races, motocross track challenges, camel racing, horse racing, classic car competitions and freestyle drifting on the Moreeb Dune.

Al Masaood Automobiles has been supporting year-round sporting and other events in Abu Dhabi held by the ADSC in keeping with its commitment to drive community-focused initiatives and events. Under Al Masaood’s Sports and Youth CSR Pillar, Al Masaood Automobiles - Nissan has always worked to establish enduring partnerships with the local sports community and youth as well as help Abu Dhabi become a world-class venue for international sporting events.