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Nissan unveils Ambition 2030 vision to empower mobility and beyond

Nissan unveils Ambition 2030 vision to empower mobility and beyond

Tuesday, 30 November 2021

Nissan Motor Co., Ltd. unveiled Nissan Ambition 2030, the company's new long-term vision for empowering mobility and beyond. Responding to critical environmental, societal, and customer needs, Nissan aims to drive a more sustainable and inclusive future by delivering strategic value and offering confidence with collaborations in integrated mobility.

Over the next ten years, Nissan will deliver electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan's goal to be carbon neutral across the life cycle of its products by the fiscal year 2050.

Nissan CEO Makoto Uchida stated: "The role of companies to address societal needs has increased. With Nissan Ambition 2030, we will drive the new age of electrification to reduce our carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company needed by its customers and society. "

Irfan Tansel, CEO, Al Masaood Automobiles, said: "The UAE has taken pioneering steps in sustainability and addressing the pressing issues of climate change and global warming. As the country gears up to COP28, we are confident that our partnership with Nissan will bring about positive change to the mobility scene of the country."

Accelerating electrified mobility with diverse choices and experiences

As a pioneer of electric vehicles (EVs), Nissan has democratized EVs and invested in building charging infrastructure and energy management. By placing electrification at the core of the company's long-term strategy, it plans to speed up the electrification of its vehicle line-up.

"We are proud of our long track record of innovation and of our role in delivering the EV revolution. We will continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption, and building a cleaner world," said Nissan COO Ashwani Gupta.

Increasing accessibility and innovation in mobility

Nissan's ambition to support greater access to safe and exciting mobility will continue to evolve with its lithium-ion battery and cobalt-free initiatives. With the introduction of the ASSB, Nissan will expand its EV offerings across segments and offer more dynamic performance by reducing charging time to one-third; ASSBs will make EVs more efficient and accessible. The company also seeks to extend the benefits of mobility by delivering its advanced driver-assistance and intelligence technologies to more customers. These combined efforts will also support Nissan's continued establishment of new mobility services and partnerships.

Likewise, Nissan intends to expand ProPILOT technology to over 2.5 million Nissan and INFINITI vehicles by 2026. The company will also develop its autonomous vehicle technologies further, aiming to incorporate next-generation LIDAR systems into every new model by 2030.

Furthermore, to meet the varying transportation needs of different countries, collaborate with suitable partners to achieve new mobility services for more efficient mobility in cities and rural areas.

Global ecosystem for mobility and beyond

Besides technology upgrades, Nissan will localize manufacturing and sourcing to make EVs more competitive. Nissan will expand its unique EV Hub concept, EV36Zero, which will launch in the UK and to core markets including Japan, China, and the U. S. with integrated manufacturing and service connecting mobility and energy management to realize carbon neutrality. Based on its decade of repurposing and recycling expertise with 4R Energy, ensuring vehicle batteries are a sustainable priority. Nissan's refurbishing infrastructure will support a circular economy in energy management and seeks to commercialize its vehicle-to-everything and home battery systems in the mid-2020s.

As Nissan increases its pace of innovation in mobility, it intends to hire more than 3,000 employees in advanced research and development globally while continuing to upskill its current workforce. The company will also build on collaboration across the alliance to enable cost-savings and shared expertise in carbon-neutral technologies, electrification, software, and services.