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Nissan joins Gulf News Fun Drive as official automotive sponsor

Nissan joins Gulf News Fun Drive as official automotive sponsor

Saturday, 05 March 2022

Nissan, Al Masaood Automobiles sustains its robust support for diverse sporting activities in Abu Dhabi following its move to join the Gulf News Overnighter Fun Drive– ‘Tilal Swaihan Experience’ as one of the event’s official automotive co-sponsors.  

The company is committed to contributing to the success of the seven-hour desert drive, which will be staged on March 5-6, 2022, at Tilal Swaihan desert area of Al Ain region. Part of its participation is to showcase some of the most popular Nissan car models, namely the Nissan Patrol, Patrol Safari and X-Terra. These vehicles boast of state-of-the-art features designed to flawlessly perform in deserts and rugged terrains without compromising on comfort, safety, and sophistication.    

The Nissan brand enjoys deep-rooted popularity in the Middle East, particularly in Abu Dhabi, being an intrinsic part of the region’s culture and society. Its commitment to offer intelligent mobility solutions based on the region’s requirements makes it one of the leading automotive brands in the market today.

Bachir Gemayel, Sales and Marketing Director, Al Masaood Automobiles, said: “The 2022 edition of the Gulf News fun drive is a must-attend event, as it brings together a wide community of car enthusiasts, along with their families and friends, to enjoy a fun outdoor weekend. We are delighted to be a part of this family-oriented desert drive, which is a perfect mix of adventure, camaraderie and communal living against the backdrop of the majestic desert. The occasion will allow us to demonstrate anew our tireless efforts to boost Abu Dhabi’s bid to become a global hub for various sporting events.” 

“Furthermore, supporting the fun drive reflects Al Masaood’s vision of embracing Emirati culture, heritage, and traditions through a variety of sporting events and other activities. It also underscores our Sports & Youth Corporate Social Responsibility (CSR) Pillar that seeks to integrate sports as a way of life, thereby accentuating the importance of adding cultural and social value to our community,” he added.

Hosted by Tilal Swaihan and Adnec in collaboration with the Al Ain Municipality, the popular event will offer not only off-roading thrills but also five-star catering, live entertainment, and other exciting festivities at the campsite.  

Al Masaood Automobiles is the flagship automotive company of Al Masaood Group. The Group believes in the significant role of sports in the nation-building process, and Al Masaood Automobiles’ participation is in line with the business conglomerate’s social and humanitarian initiatives.