Al Masaood | Abu Dhabi | UAE

Latest News


Al Masaood Automobiles’ Nissan Supports the Middle East’s World Spartan Championship

Al Masaood Automobiles’ Nissan Supports the Middle East’s World Spartan Championship

Sunday, 05 December 2021

The Abu Dhabi Sports Council in cooperation with the Spartan World Foundation has completed the World Spartan Championship that was held at the Liwa Desert, Moreeb Hill, in the Al Dhafra region from December 2-5, 2021.

The event was held on Friday in the Liwa Desert, Moreeb Hill, in the Al Dhafra region, organized by the Abu Dhabi Sports Council in partnership with the Spartan World Foundation. The race in the Middle East welcomed thousands of participants ranging from elite athletes to members of the community in the desert oasis of Liwa. 

The World Spartan Championship marks another accomplishment for Abu Dhabi in establishing its position as a hub for major global sporting events.

The programme of the Spartan World Championship included several races, beginning with open trial races of 50 km and 21 km. Participants and followers spent the first night under the stars in the camps located at the Spartan village in Liwa and enjoyed riding buggies across the dunes, sandboarding, and recreation. On the stage, children had an exclusive area that included many entertaining activities.

The partnership reaffirms Al Masaood’s commitment to supporting the UAE Vision 2021 and reflects Al Masaood Automobile’s corporate social responsibility pledge to facilitate Abu Dhabi’s long-term vision to promote youth and sports contributing and nurturing a competitive new generation that is sports savvy and health-conscious both physically and mentally.

Bachir Gemayel, Sales and Marketing Director, Al Masaood Automobiles, said: “Sponsoring for this Championship demonstrated our commitment to supporting the talented youth of our community and positioning Abu Dhabi as a hub for sporting events. The championship will also allow us to help progress Abu Dhabi’s efforts to establish a healthy and inclusive society where sports play a crucial role according to our wise leadership’s vision. At Al Masaood Automobiles, we will continue to support the efforts of our youth and encourage a sporting culture to support their skills and talents. We are positive about the prospects and look forward to supporting even more fantastic athletic events that the country will host in the coming years.”

Al Masaood has also proudly supported the Athletic Talent Fund, Juventus Football Academy, Fatima Bint Mubarak Ladies Open, Gary Player Invitational, and the Abu Dhabi HSBC Championship presented by EGA as part of their corporate social responsibility. The company was most recently a gold sponsor and exclusive automobile partner of the 2019 Special Olympics World Games, the world's largest humanitarian athletic event, which took place in the Middle East for the first time from 14 to 21 March 2019.