Strengthening Regional Collaboration at the 2025 Brand ConneXion Seminar
10 July 2025
Al Masaood Commercial Vehicles & Equipment joined the first Brand ConneXion seminar 2025, hosted by Renault Trucks. The seminar brought together regional marketing teams creating a valuable platform to align future campaigns, strengthen collaboration, and share strategies under one unified brand vision.
Each dealer showcased their market insights and best practices, offering a broad view of what’s driving success across the region. Representing Abu Dhabi and Al Dhafra region, Al Masaood CVE presented updates on our latest market developments and ongoing initiatives.
A key highlight of the seminar was a guided tour of the Renault Trucks manufacturing facility, where we witnessed the complete production process firsthand. Our team also had the opportunity to test-drive the trucks, which gave us a better understanding of their performance and features.
This was a great reminder of the strength of the Renault Trucks community and the close partnership between Al Masaood CVE and Renault Trucks, built on trust, performance, and shared goals.