Steve Davies Shares AMA’s Customer Experience Approach at the Khaleej Times CX Evolve Summit
4 September 2025
Steve Davies, General Manager of Customer Experience & Network Development at Al Masaood Automobiles, recently participated as a panelist at CX Evolve 2025, a leading regional forum focused on advancing customer experience. The session brought together industry leaders to explore the evolving CX landscape and how organisations can cultivate a customer-centric mindset in today’s trust-driven business environment.
During the discussion, Steve highlighted that at Al Masaood Automobiles, customer experience is more than a strategy; it is a core organisational pillar. He outlined how AMA delivers experiences that are meaningful, memorable, and measurable through its ‘Practice, Promote, Permit’ framework, which keeps the customer at the centre of every decision, drives continuous improvement, and ensures every action creates value.
He also emphasised the role of AMA teams in translating strategy into action. By embedding CX principles into daily operations, employees are empowered to collaborate, innovate, and consistently champion a customer-first approach.