Irfan Tansel on Enhancing Customer Engagement Through Digital Transformation
8 July 2025
In a recent interview with Gulf News' Driven To Lead magazine, Irfan Tansel, CEO of Al Masaood Automobiles, discusses how digital transformation is reshaping customer journeys. By using AI-driven platforms, predictive analytics, smart technologies to streamline processes, he outlines how the company is personalising service, enhancing efficiency, and staying ahead of market shifts.
He also sheds light on fostering a culture of innovation within his team and underscores the importance of always putting customers at the centre of everything that the company does.
To read the full interview, click here.