Al Masaood | Abu Dhabi | UAE

In a recent feature published by CNN Business Arabic, Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, shared his insights on the region’s prominence within the transforming global automotive landscape.

As US-led tariffs reshape traditional supply routes, the Middle East is gaining traction as a preferred destination for global automakers — thanks to its open-market policies and growing customer demand.

Irfan Tansel emphasised that this shift presents both an opportunity and a responsibility for the industry. As market dynamics evolve, he highlighted the importance of remaining agile by strengthening partnerships across the value chain, driving innovation, and consistently delivering customer-centric experiences.

Read the full feature (Arabic).