How AMA CPOV Team Turned Market Momentum into Results
11 September 2025
They want confidence, value, and convenience, and basically ‘a good deal’. That understanding has shaped the way our CPOV team built its success story this year and over the past two years.
Through sharper strategies, efficient stock management, and smarter resource utilisation, the team turned opportunity into measurable success. Faster vehicle turnarounds, stronger trade-in activity, and streamlined processes have all contributed to AMA’s CPOV business performing 25% above target this year, with year-on-year growth and a solid increase in profitability.
The numbers, however, tell a bigger story of teamwork. By working together to craft campaigns that simplify transactions and deliver great value, the team has nurtured lasting relationships and customer trust. This is reflected in our rising NPS scores and our growing customer base that values the full ownership experience with Al Masaood Automobiles.
As we enter the final and busiest quarter, we remain focused on sustaining this momentum and closing the year on a stronger note.