In Abu Dhabi, sport is more than just games, it’s a language of community. For Al Masaood Automobiles, investing in sports is part of investing in the city we serve.
This commitment reached its full potential when we partnered as the official automotive sponsor of Abu Dhabi Summer Sports. Our participation went far beyond vehicle displays, we created shared experiences that brought the community together and sparked meaningful engagement.
We showcased models our customers already love and aspire to, such as the Nissan Patrol, Patrol PRO-4X, and KICKS, positioning them as symbols of endurance and ambition. The combination of physical displays, digital activations, and social campaigns created a full 360-degree brand experience. Influencer collaborations, athlete testimonials, and interactive polls added.
The impact went beyond visibility. On-site test drives turned engagement into leads, while social coverage extended our reach well beyond the venue. The result was a campaign that blended community relevance with tangible commercial impact.
Sponsorships today must be holistic. Multi-channel activations build trust, deliver measurable results, and transform a passive presence into active participation. By linking lifestyle and fitness, this activation showed how cars can become part of everyday ambitions. At Al Masaood Automobiles, we aim to turn every sponsorship into a living experience, driving engagement, building connections and lasting brand relevance.