Driving Safety Through Community Engagement
18 June 2025
As part of our ongoing commitment to road safety and public wellbeing, Al Masaood Tyres, Batteries, and Accessories (TBA) has continued its support of community-focused initiatives that contribute to safer roads during the hot summer season.
TBA’s technical team recently participated in the ADNOC Road Safety Campaign, held at the ADNOC Onshore Campus in Liwa. In collaboration with Bridgestone, we engaged ADNOC employees and engineers with practical tyre safety tips, helping to raise awareness about safe driving habits and encouraging regular vehicle checks.
In another activation, we collaborated once again with Abu Dhabi Police for a two-day activation at Al Forsan Mall, under the ‘Summer Without Accidents’ campaign. Through on-site tyre checks and direct engagement with the public, the team shared preventive care insights while reinforcing the importance of regular tyre maintenance, especially during this time of the year.
By combining education and practical support, these initiatives form part of our wider summer campaign efforts to raise awareness on the importance of tyre safety and preventive maintenance. Thank you to all TBA team members who worked hard to execute these activities with professionalism and impact.