Nissan has raised the bar for performance again. And once more, our region stood at the centre of it all.
Last week, Nissan marked a major milestone with the world premiere of the most powerful-ever Patrol NISMO and the regional debut of the Z NISMO, both unveiled at an exclusive event here in the UAE. These models represent a bold continuation of Nissan’s motorsport DNA, engineered for thrill, and shaped with this region at their core.
The event brought together over 250 guests, including senior management from Al Masaood Automobiles and the Group, Nissan dealers from across the region, customers and partners, alongside members of the media and influencer community, in a celebration of heritage and innovation.
Crafted for the Middle East a decade ago, the Patrol NISMO is particularly special as it remains exclusive to our region. Developed through extensive regional insight; the Patrol NISMO reflects Nissan’s long-standing relationship with the Middle East and the strong voice our regional customers have had in shaping its evolution. This is not a global car adapted for our roads. It is a vehicle engineered for the region from the start.
The Z NISMO, meanwhile, represents the highest expression of Nissan’s sports car lineage. Drawing on decades of racing expertise, it delivers a precise, responsive, and deeply engaging experience, built for those who still believe driving should stir something deeper.
And while the global launch set the tone, we knew we had to bring the thrill home – to Abu Dhabi. In less than 24 hours, Al Masaood Automobiles became the first and only dealer in the world to showcase the Patrol NISMO and Z NISMO in our Abu Dhabi and Al Ain showrooms, giving our customers an exclusive, special, and up-close view of the car they’ve excitedly been waiting for.
As we welcome these two new chapters of the NISMO story, I have every confidence that our Falcons across Sales, Aftersales, and Parts will continue to uphold the highest standards of service and customer-first focus, and keep offering our customers delightful and unforgettable experiences.