ARB Emirates Engages the Off-Road Community Across the UAE
13 June 2025
ARB Emirates recently activated key community initiatives to engage with the region’s off-road enthusiasts. At our Dubai showroom, members of the Dune Raiders Club attended an exclusive meet-up for a hands-on walkthrough of ARB’s latest 4x4 products, with insights from the technical team on enhancing off-road safety, comfort, and performance.
Meanwhile, at Wheels of Wonder Season 2, an indoor automotive exhibition at Al Mushrif Mall, organised by the UAE Car Clubs Association, ARB Emirates showcased a fully equipped expedition vehicle alongside the signature build of ARB Emirates brand ambassador Mehdi Al Ameen.
A key highlight was the regional debut of the Esperance Rooftop Tent V2, a lightweight, fast-deploying tent designed for remote adventures.
These activations reaffirm ARB Emirates’ commitment to the UAE’s growing off-road community and its ongoing support for those exploring beyond the pavement.