AMA on the Ground and in the Game at ADSS 2025
24 June 2025
Al Masaood Automobiles returns as the Official Automotive Partner of Abu Dhabi Summer Sports (ADSS), taking place from June to August across ADNEC Abu Dhabi and Al Ain Centre. Now in its fourth edition, ADSS has become one of the capital’s leading summer events, expected to draw over 130,000 visitors, including families, youth, and fitness enthusiasts looking to stay active through the season.
We’re raising the bar this year, with two dedicated Nissan display zones featuring interactive demos, giveaways, and high-impact activations designed to engage and inspire. To add to the excitement, AMA employees can benefit from a 20% discount on any of the ADSS sporting activities using the code MASAOO20.
This partnership reflects AMA’s broader commitment to youth engagement and active lifestyles. It directly supports Al Masaood’s CSR pillars, which focus on youth empowerment and well-being, while aligning with Abu Dhabi’s vision to position itself as a global sporting hub.
At AMA, we believe in the power of community. ADSS gives us a platform to connect with the next generation in spaces that matter to them, helping us stay visible and relevant while building lasting connections.