Al Masaood | Abu Dhabi | UAE

As summer approaches, and in line with our ongoing commitment to road safety and community well-being, Al Masaood Tyres, Batteries, and Accessories (TBA), in collaboration with Bridgestone EMEA and Abu Dhabi Police, launched the annual Checked by Bridgestone campaign to promote tyre safety and road awareness during the UAE’s summer months.

Hosted at Al Masaood TBA’s Mushrif and Corniche FirstStop branches, the campaign offered free tyre inspections to all customers using advanced AI-driven technology. Drivers received instant digital reports on tyre wear, pressure, and alignment — key factors in reducing accident risk and ensuring safer journeys. Combining expert inspections with actionable insights, the initiative encouraged proactive vehicle care across Abu Dhabi.

As part of Bridgestone’s global Checked by Bridgestone programme, the campaign reflects both Al Masaood and Bridgestone’s shared commitment to corporate social responsibility (CSR) and preventive care for Abu Dhabi’s community. It also reinforces Bridgestone’s E8 Commitment, especially the principles of Ease and Extension — bringing comfort, peace of mind, and innovative solutions to help keep people and the world moving forward safely.

Thank you to all TBA team members who worked hard to make this activation a success. At Al Masaood TBA, we are always proud to align our efforts with the goals of Abu Dhabi Police and government entities to help advance the emirate’s safety and public well-being agenda.