Al Masaood’s Marketing and Corporate Communications (MARCOM) team has been named Best Team at The Marketing Society GCC Awards 2025. This highly regarded programme celebrates the region’s most effective and forward-thinking marketing teams, with the Best Team category recognising those delivering strategic impact and measurable business value.
Since 2018, MARCOM has driven a 370 percent increase in PR value and over 1,000 percent growth in LinkedIn followership. The team supported 43 major events, including the global launch of the All-New Nissan Patrol, the INFINITI QX80 reveal, the opening of the world’s largest Nissan service centre, and key exhibitions such as ADIPEC and ADIHEX. They also delivered flagship campaigns like SHAMS+ at COP28, Project Leap, Falcon 2.0, and the Stars Awards programme.
In 2024, the team produced 84 YouTube videos, issued 140 internal communications, and recorded a 28 percent average growth across social media channels. Internally, MARCOM retained its position as the Group’s highest-rated department with a 94 percent satisfaction score.
Through creative innovation, AI adoption, and integrated brand-building across all verticals, MARCOM has reinforced Al Masaood’s leadership in a highly competitive market. This award underscores the role of marketing as a core business driver.
Congratulations to the entire MARCOM team on this well-earned recognition. To see the highlights in action, watch the video below.