Al Masaood | Abu Dhabi | UAE

Last week, we brought Nissan’s dynamic spirit to life with a powerful presence at BRED Festival, Yas Marina Circuit. As the Exclusive Automotive Partner and Official Premier Partner, we connected with thousands of attendees at an event that celebrated street culture, creativity, and self-expression.

At the heart of our space stood the all-new Nissan KICKS, turning heads with its EPIC design, smart features, and urban attitude. We also showcased the X-Trail and the all-new 2025 Nissan Magnite, strengthening our connection with a youthful, style-conscious audience.

Our activation featured live hip-hop dance performances, immersive 3D laser mapping, and a dedicated coffee lounge, creating a welcoming space where visitors could engage with the brand in meaningful and memorable ways.

With over 50,000 attendees, BRED provided a powerful platform to engage a new generation of drivers — individuals who value authenticity, self-expression, and smart mobility.

Through events like this, Al Masaood Automobiles reaffirms its commitment to community engagement and connecting with new audiences through platforms that reflect today’s evolving lifestyles.