Concluding Fiscal Year 2024 (April 2024 – March 2025) on a high note, Al Masaood Automobiles achieved remarkable growth, driving Nissan’s continued success in the capital with over 22,000 units sold—our highest-ever sales volume for Nissan. This achievement underscores AMA’s role as a key contributor to Nissan’s regional momentum and reflects increasing customer trust in the brand.
What makes this result even more significant is that, despite intense competition, an influx of new market entrants, and evolving global trade dynamics, AMA not only retained its position, but expanded its market share to record levels. This performance was driven by the commitment of our teams, Nissan’s enduring popularity in Abu Dhabi, and our strategic focus on delivering exceptional customer experiences. Across every touchpoint, physical and digital, our team worked hard to personalise, simplify, and add value across all stages of the customer journey.
Reaffirming its iconic status, sales of the Nissan Patrol surged by 34%, meanwhile - in the core retail crossover segment - the Nissan X-Trail and KICKS combined sales grew by 33%, reflecting a strong demand for versatile, family-friendly models.
Beyond sales, AMA’s aftersales services and value-driven customer experiences continued to reinforce brand loyalty. Central to this is our state-of-the-art service facility - the largest in the world for Nissan, fully digitised and equipped with air-conditioned drive-in receptions, designed to deliver smooth, comfortable, and efficient service experiences.
With recent launches like the all-new Patrol, the Nissan KICKS, and Magnite, and guided by Nissan’s global strategy ‘The Arc’, we at Al Masaood Automobiles are well-positioned to maintain our momentum and further elevate the mobility experience in Abu Dhabi.
I would like to thank the incredible AMA Falcons for the hard work and consistent effort that they have invested to deliver these great results.
The Future Starts Today.