Al Masaood and ARB Celebrate Decades of Innovation at ADIHEX 2025
8 September 2025
Al Masaood Group marked 35 years of strategic partnership with ARB this year, alongside ARB’s 50th anniversary, celebrating five decades of innovation, leadership and a shared vision in 4x4 and outdoor solutions.
The Earth Camper made its regional debut at ADIHEX 2025, giving visitors the opportunity to experience ARB’s latest adventurous innovations up close.
Visit our stand #9-010, ADNEC Centre until 7 September 2025 to learn more.