Sports and Youth
We contribute to fostering a competitive new generation that is sports savvy and health conscious both physically and mentally. We aim to do so by integrating sports as a way of life in the UAE. And in line with the vision of the UAE, we put in effort to build strong and lasting relationships with the local sports communities to help make Abu Dhabi a world-class venue for international sporting events.
The 2019 Special Olympics World Games Abu Dhabi
Al Masaood is immensely proud to be a Gold Sponsor and exclusive automotive partner of the 2019 Special Olympics World Games Abu Dhabi. Hosted for the first time in the Middle East and North Africa (MENA) region, Abu Dhabi welcomes the biggest humanitarian sporting event in the world and the largest single event ever held in the UAE, with over 45,000 spectators in Abu Dhabi, and millions of viewers worldwide.
The 2019 World Games, which is being held under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, is set to be the most unified Special Olympics competition in history, with the inclusion of people with intellectual disabilities in every aspect of the event.
Millions of people from all over the world will be united to witness over 7,000 athletes from more than 170 countries around the world. From an array of different cultures and diverse backgrounds, these sportsmen and women will compete alongside each other in a worldwide competition that showcases their sporting abilities, across 24 sports events at various venues across the capital.
The Special Olympics World Games Abu Dhabi is expected to send a powerful message of willpower and determination that goes beyond sports and competition. Al Masaood’s participation in the games is in keeping with our Corporate Social Responsibility (CSR) plans and our obligation towards building an inclusive society in the UAE through sports, health, schools and youth engagement. We are proud to be part of the Special Olympics Movement, which dramatically transforms lives by unifying people with and without intellectual disabilities to end discrimination and create inclusion.
HH Sheikh Nahyan Bin Zayed Al Nahyan, Chairman of the Abu Dhabi Sports Council, said: “Our nation is built around the core values of tolerance and inclusion, and becoming the host nation of the Special Olympics World Games underpins those values.”
Athletic Talent Fund
Al Masaood Group, which received the UAE Sports Achievement Award, has been an active supporter of the ‘Athletic Talent Fund’, a program that sponsors gifted local athletes through funding initiatives. The money goes to the athletes’ best-in-class training, as well as several development programs designed to pick national athletes who have consistently demonstrated outstanding capabilities and determination. The recently launched fund has been applauded for the active role it plays in discovering athletes with impressive talents in the UAE.
Juventus Football Academy
This initiative is the first of its kind in Abu Dhabi and is aimed at giving young and aspiring athletes unprecedented access to professional sports education. Vice Chairman Ahmed Rahma Al Masaood, the concurrent Chairman of J Sports LLC, led the Academy’s opening on January 21st 2018 at the Saadiyat Beach Golf Club. J Sports LLC, a joint venture between Al Masaood Group LLC and FFG Sports Management LLC, will manage the Academy, which will offer and conduct a series of matches, leagues, tournaments, and events.
Abu Dhabi World Professional Jiu-Jitsu Championship
Al Masaood Group has been the golden sponsor of the Jiu-Jitsu competition for three years now. By doing so, it seeks to keep Jiu-Jitsu fans from all over the world informed about the latest developments in this world-class tournament. It also seeks to contribute to the UAE Government’s efforts to promote Jiu-Jitsu in the country and provide the athletes an opportunity to compete globally. We are fully engaged and committed to Abu Dhabi’s long-term vision to support the country’s young athletes.