Sandooq Al Watan
This social initiative aims to meet the needs of all citizens, support sustainable development, and provide the Emirati youth with a prosperous future. Our social orientation at Al Masaood Group is to focus on effectively contributing to the development of human resources and enabling them to strive for the highest positions. As a home-grown company, we aspire to consolidate the key economic role of private companies through this initiative.
As a leading player in Abu Dhabi’s automotive sector, we have taken this initiative as a logical extension of our business to help address some of the day-to-day road safety challenges facing drivers in the Emirates today. Under this initiative, Al Masaood’s Tyres, Batteries & Accessories (TBA) Division has rolled out a ‘Tyre Safety Awareness Campaign’ in Abu Dhabi, initially in collaboration with Abu Dhabi Police, but later extended to other government institutions. The campaign consists of free tyre inspections and employee training delivered by Al Masaood’s certified technical team and service advisors. In addition, TBA gives discounted rates for tyres and services across ADNOC service stations and AutoServe outlets in Abu Dhabi.
Annual travel for Hajj and Umrah
We help support young Hajj and Umrah pilgrims with special needs, in collaboration with charities and other organisations such as the Ministry of Interior and Bait El Kheir.