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Al Masaood’s ARB and Auto Central Form Strategic Partnership to Provide Enhanced Customer Experience

Al Masaood’s ARB and Auto Central Form Strategic Partnership to Provide Enhanced Customer Experience

Sunday, 10 January 2021

ARB Emirates and Auto Central, two subsidiaries of Al Masaood Group, forged a strategic partnership with an aim to offer ARB Emirates’ high-quality off-roading products to a wider customer-base in the UAE. Under the terms of the recently signed agreement, ARB Emirates will now be showcasing its diverse range of products and accessories at the two Auto Central branches in Abu Dhabi, and their Dubai branch, thus providing customers with a better experience, more accessibility and convenience.

The partnership, which capitalizes on internal synergies between the two leading subsidiaries of Al Masaood Group, will enable customers to shop for ARB’s highly sought-after 4x4 accessory products such as its mounted compressors, Air Inflation Gauges, Air Deflator Gauges, Long Range Fuel Tanks, ARB Storage Drawer System, Safari Snorkel, and Tyre Pressure Monitoring Systems (Internal or External) at any of the Auto Central branches.

Rizkallah Abed, Group Head of Commercial, said: This alliance is a great example of the internal synergies that our companies and divisions can capitalize on - in order to propel their exposure and business, and also to promote cross-selling between our brands and better serve our customers across the UAE. ARB Emirates has been working very hard to expand their exposure to off-roading enthusiasts across the UAE, and have taken very positive steps in this aspect as they have partnered with Al Masaood Automobiles and Al Masaood Tyre, Batteries, and Accessories Division as well.

From his side, Mirsad Nezirevic, General Manager - Service, commented: “We are very excited about our new partnership with ARB Emirates and are confident that Auto Central's customers will truly enjoy this integrated buying experience. Our centres are specifically designed to offer customers a premium experience and now we will be able to extend this to ARB customers as well.”

Auto Central is Al Masaood Group’s multi-brand service and repair centre that provides high quality vehicle maintenance at competitive rates in line with best dealership standards. Auto Central provides expertise across several areas including Quick Lube Service, periodic maintenance service, Mechanical Repairs, Body & Paint Repairs, SMART repair, and a host of Value-Added Services.

ARB Emirates is the UAE arm of the renowned Australian 4x4 accessories manufacturer ARB. The exclusive distributor of ARB’s renowned off-roading products and accessories in the UAE actively engages with and supports the country’s off-roading community, in addition to constantly extending their reach to new audiences across the UAE