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Al Masaood TBA is a Top Performing ROC with TOTAL Middle East Network

Al Masaood TBA is a Top Performing ROC with TOTAL Middle East Network

Wednesday, 25 April 2018

Al Masaood Tyres, Batteries and Accessories Division (TBA) have received yet another award this year for their stellar work and exemplary performance as a Rapid Oil Change (ROC) partner of TOTAL Middle East.

The concept of ROC is a quick oil change center that is exclusive to TOTAL. The company is involved in the manufacturing and marketing of the entire range of automotive and industrial lubricants, greases, aviation fuels, special fuels and special additives to clean and enhance engine performance. TBA’s ROCs boast a wide range of customers who visit these premises for top quality lubricants and exceptional service levels.

TBA and TOTAL commenced their collaboration in 2003 through the inauguration of their first center in Al Ain, subsequently followed by three more in Abu Dhabi. Since their inception, these centers have cumulatively enjoyed a pleasant year-on-year growth. In addition, TOTAL Groups remain our committed partner and share a common vision of providing UAE customers with top quality service and products.

On April 15th, Total Middle East hosted an award ceremony for its partners at the Intercontinental Hotel, Dubai. TBA was presented with an award acknowledging their status as a top performing operator in the UAE, and their ability to consistent deliver excellent results.

Commenting on this honour, Mr. Salah Adib, GM of TBA said, “At TBA, we constantly thrive to expand our network and accelerate our growth as a reflection of Al Masaood’s business strategy. Passion remains at the core of our business; we help everyday customers take excellent care of their vehicles. Adding value is what drives us and perpetually offers our stakeholders top-notch services”.

“The service provided is much more than an oil change; our customers also receive complementary safety checks and top-ups, and our experts offer a preventive maintenance review that is vital to drivers and passengers' safety”, he added.

A particular point of note is to acknowledge the TBA has been a main accelerator for the expansion of Total’s network in the UAE. The brand has grown in such a short time, due to its outstanding services and a diligent team of professional mechanics. It is unsurprising, therefore, that TBA has also been awarded Gulf Cooperation Council Distributor of the Year by the Bridgestone Corporation on numerous occasions.